With a captivating mix of striking visuals and texts, the second edition of International Conference on Tourism Technology (ICTT) in the city will tap into the enormous potential of social media platforms to project Kerala and India Tourism for luring global travellers through digital marketing.
#Kerala #IndiaForBeginners campaign will be launched at the inaugural function of the ICTT on Friday (June 9). Kerala Tourism, Devaswoms and Cooperation Minister Kadakampally Surendran will inaugurate the event at an impressive function to be held at Le Meridien Hotel at 9 am.
The event will see a string of high-profile attendees, including Hibi Eden, MLA; Dr Venu V, Principal Secretary, Department of Tourism; and Bala Kiran, Director, Department of Tourism.
As part of the hashtag campaign, a live workshop on post, including live tweets, Facebook Live and photo-video capturing on social media platforms, will be held.
Dr Venu will launch the twitter campaign #Kerala #IndiaForBeginners on the sidelines of the event, being organised by Association of Tourism Trade Organisation (ATTOI) with support from Kerala Tourism. Kiran will launch the Facebook campaign during the inaugural ceremony. The campaign is organised with the support of Ministry of Tourism, Government of India.
The conference will display the performance of #Kerala #IndiaForBeginners on a real-time basis and analyze the contents.
The ICTT is the only conference of its kind in the country focusing on the most pertinent aspects of building businesses on technology platforms. Over 15 subject experts across the globe will offer their insights on 24 different topics related to online promotion of the business.
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