Before the conclusion of the most celebrated festival in the South, popular youth brand Pepsi made this Onam a memorable one by faciliating a special Sadhya with renowned movie actor, Nishan.
As a part of its Festive Moments campaign, Pepsi brought the Nehru boat race to consumers in the city’s– Lulu Mall. Consumers were encouraged to participate in a boat race simulation contest, for a chance to be a part of the city’s most exciting Sadhya. They turned up in huge numbers with great exuberance to participate in the contest, leaving ten lucky winners victorious.
Onam is celebrated with much fanfare and the whole city turns into a hub of cultural activity. Reveling in the festivities, Pepsi created a perfect setting for people to bid adieu the season on an enthralling note. Continuing with their localized approach, Pepsi is delighting consumers this Onam with a range of limited edition cans and bottles, which feature the festive slogan “Arpo”on them.
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