Honda Motorcycle and Scooter India Extends Partnership with ShriramAutomall


Pioneering in pre-owned two-wheeler business with ‘Best Deal’ outlets, Honda Motorcycle & Scooter India Pvt. Ltd today announced the extension of its partnership with ShriramAutomall India Ltd, unit of Shriram Transport Finance Company to promote ‘reliable, professional and organised’ solution for transactions of pre-owned 2wheelers.

Initiated in 2015, the partnership has resulted in transparent dealing and proper documentation of the pre-owned 2wheelers further bridging the gap of unorganized structure in the pre-owned industry. The partnership is further extended for next three years. The MoU was signed in the presence of Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd and Sameer Malhotra, CEO, ShriramAutomall India Limited (SAMIL) along with the other dignitaries from Honda 2Wheelers India and SAMIL.

Speaking on MoU signing, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said“Honda 2Wheelers India is the only 2 wheeler manufacturer in the industry which has pioneered in the business of pre- owned two-wheeler market since 8 years. In this evolving business, we always look for those partners who can provide quality solutions to us and ShriramAutomall India Limited has worked phenomenally well. With this extension, we will be exploring more innovations providing best deals to our customers”.

In this partnership, SAMIL will provide following services to Honda 2Wheelers India with respect to the pre-owned two wheeler business-
• Refurbishment of two wheelers on seller’s discretion.
• Assist & facilitate the Honda 2Wheelers network for selling the vehicle via, physical, online,one Stop Kiosks and negotiated sale platform.
• Parking & ware housing facilities for the two wheelers bought from previous owners.

Honda 2Wheelers India is the only two wheelers manufacturer of the country who pioneered in the concept of certified pre-owned outlets business with ‘Best Deal’. This is industry’s first organized retail set-up exclusively for pre-owned two-wheelers. Honda has recently achieved the milestone with 225th best deal outlet. Within 2.5 years, the company pre-owned business has doubled from 75 cities to 174 cities, covering 24 states across India.

About Honda’s Best Deal business
Best Deal provides a valuable opportunity to customers to own a Honda 2Wheeler at an affordable price. Customers can exchange their old two-wheeler for a new or certified pre- owned Honda 2-wheeler. It also offers additional value to customers like 2 free services, 6- months warranty and after-sales support on the pre-owned Honda 2Wheelers sold through the Best Deal outlets.

Convenience to customers is provided in terms of owner’s documents verification and assuring quick ownership transfer to new customer. The pre-owned Honda 2Wheelers are also refurbished under strict quality guidelines with Honda genuine parts, adding trust and transparency for the customer.

Sharing views over the tie-up, Sameer Malhotra- CEO,ShriramAutomall India Limited said, “This is a proud moment for all of us at ShriramAutomall, getting associated with Honda2 Wheelers India. Through this association, now buyers will get a chance to acquire pre-owned Honda 2Wheelers via the most unique bidding platform. It’s a milestone in itself. We are happy as well as confident that this association will incur benefits for both of us”.


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