Kerala Tourism has won gold at the maiden International Travel and Tourism awards, presented at the World Travel Market (WTM) in London, for its Responsible Tourism initiative.
Kerala Tourism was chosen for the coveted award in “the Best in Responsible Tourism in the World “category, in recognition of its endeavours in promoting eco-friendly and heritage preserving activities with the involvement of local communities. Kerala has 10,938 units working under Responsible Tourism Mission. Over 50,000 families enjoy the fruits of responsible tourism in the state.
Billed as the biggest annual global event for the travel industry, WTM-2018 was held in London from November 5 to 7, generating more than £2.8 billion of business contracts between attendees. The awards, decided by an eminent jury from among international competitors, were instituted in 14 categories. With Kerala Tourism winning the gold in the Responsible tourism category, the first silver medal went to Cinnamon Elephant Project of Cinnamon Hotels (Sri Lanka) and the second silver to Coral Reef Revival project from Indonesia.
Also, Kerala emerged as the finalist in Best Regional/ City Campaign for its campaign ‘Live Inspired.’ Other finalist destinations included Canary island, Manchester, for visit Flanders, which won the gold. The Kerala delegation to the 38th edition of the WTM, which attracts global audience that shapes the travel industry, was led by State Tourism Minister Kadakampally Surendran. The awards were received today in London by Surendran and Rani George, Secretary, Tourism.
Surendran said the credit for this international honor primarily went to the Responsible Tourism Mission for its persistent and systematic efforts in popularising the best practices. “They have also helped local communities in tourism destinations in the state,” he added.
George, noting that the laurels were a matter of great pride for the entire state, said Kerala’s initiatives in responsible tourism have earned international attention and have duly been awarded. Kerala Tourism Director P Bala Kiran said the award will encourage the state to take forward the responsible tourism activities in a more effective manner. Rupesh Kumar, state coordinator of the Responsible Tourism Mission founded on October 20, 2017, said this award will impart further strength to community-friendly tourism in Kerala.
more recommended stories
It is High Time Keralites Bid Good-bye to Hartals
KOCHI: Muthoot Fincorp Ltd. joins hands.
Kerala Schools Pleads to Spare them from Hartals
KOCHI: Hartals are degrading the quality.
Focus on Female Power gives Biennale Stronger Angle: Minister Thomas Isaac
KOCHI: The Kochi-Muziris Biennale is a.
Tourism Industry to Work as Usual on Hartal Day
KOCHI: In view of the severe.
Reformed Rioters: Revati Laul Reads New Book on Gujarat Massacre at Biennale
KOCHI: Close to 17 years after.
Tourism Industry will take Hard Stance against Enforced Hartal
KOCHI: Taking hard stance against frequent.
Kannur Native Kunjiahamed Returns after 15 Years with Legal Assistance
SHARJAH: The legal team of Advocate.
Bullet Parts Removed from Omani Teenager’s Brain
KOCHI: Doctors at a private hospital.
Malaysian Group Spellbinds Biennale Crowd with Performance-oriented Printwork
KOCHI: For Malaysia’s Pangrok Sulap, community.
Coconut-leaf Figurines Made in a Jiffy Fascinate Biennale Visitors at Cabral Yard
KOCHI: Fast-vanishing toys and other cute.