KOCHI:
Wrogn and Imara the celebrity fashion line for men and women respectively, conceptulaized by USPL (Universal Sportsbiz Pvt. Ltd.) have launched their first exclusive brand outlets at Lulu Mall, Kochi.
With the inauguration of these stores,Wrogn and Imara each will have 11 exclusive outlets in the country. Both these stores, spread over 1000 sq. feet will showcase more than 300 designs of their latest merchandise from the trendy Fall / Winter 2017 collection.
The Wrogn showroom was launched with great fanfare by the popular music band Vidwan from Kerala followed by the inaugural of Imara outlet by highly acclaimed Malayalam actress Prayaga Martin. The Wrogn menswear collection is conceptualised by Virat Kohli in collaboration with the label’s design team.
The brand reflects Virat Kohli’s distinctive personal style and fashion sensibilities. As a brand, Wrogn’s appeal lies in being unconventional and trendy. Since its launch in 2015 Imara has resonated with the fashion conscious urban female youth.
Imara ensembles, the silhouettes, fabrics and style have attracted the modern Indian woman who is willing to explore. It provides the youth with an array of styles and experiment to their hearts content, and at affordable prices.
Bothe the brands are owned by USPL, founded by Anjana Reddy, a pioneer of celebrity fashion in lndia. Anjana Reddy, Founder and CEO of USPL said, ‘’ I am delighted that we could open two of our exclusive brand stores on the same day in Kochi. Both Wrogn and Imara are youthful and aspirational brands that have seen tremendous growth in the past couple of years. Given the brand following in Kerala, we decided to open these exclusive stores in Kochi with the objective of expanding our offering and providing an international shopping experience. Our aim is to expand our presence in Kerala through new stores and have 200 exclusive brand outlets in the country over three years. I am certain that our store will be warmly welcomed by the people of Kochi.’’
Wrogn was launched in 2014 and has emerged as one of the fastest growing casual menswear brands in the country. The brand initially started by retailing in Shoppers’ Stop outlets and online fashion portals Jabong and Myntra and is currently pursuing an omni-channel strategy with the launch of exclusive brand outlets across the country. The brand opened its first exclusive outlet in Hyderabad in 2016 and within a year has opened 11 outlets in the country including the one in Vizag.
The Imara store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too ataffordable prices. Spread a little over 900 square feet, the store offers more than 300 designs and a glimpse into its latest and trendy Fall / Winter 2017 collection which will be available at a price range of INR 699 and upwards.
