Star Sports’ build-up programming to TATA IPL 2023 has seen a sharp 62% increase over the previous year, reaching a staggering 205.6 million viewers. The total number of minutes watched have increased by a whopping 142% compared to last year, touching 21.5 billion minutes. In fact, the viewership (in million) and consumption (in billion minutes) of IPL Build-up programming is highest in the last three years.
This landmark achievement, even before a ball is bowled in the tournament, is testament to Star Sports’ commitment to enhanced storytelling in multiple languages and fans’ love for the network. This data is also a strong indicator of the scale and reach that the Star Sports Network is expected to deliver for its broadcast of Tata IPL 2023.
The Star Sports Network celebrated 15 years of the IPL with various programming initiatives which served fans exclusive content about their favourite teams and players (past and present). With shows like Incredible Star Cast, Stars on Star, Incredible Awards: 15 Years of IPL, Game Plan, Cricket Countdown and IPL Heroes, fans have had a diverse offering of shows available on the ‘home of Cricket’ – Star Sports. The focus on fans and customised offering of content continues into the tournament with the most watched Cricket show in India – Cricket Live – returning for Tata IPL 2023 along with other fan-favourites such as Match Point, Game Plan, Cricket Countdown continuing through the course of the tournament. Star Sports has also partnered with Rajasthan Royals, Punjab Kings, Kolkata Knight Riders and Lucknow Super Giants to produce franchise-based shows which seek to drive fandom for the team and increase their affinity.
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