Moonraft Innovation Labs, the experience and innovation design arm of UST, and a global experience design and innovation firm, recently revamped the website of Aegon Life, India’s leading digital life insurance company, to further enhance their digital proposition and customer experience.
To keep up with an increasingly growing digitally-savvy customer base, Aegon Life transformed its site to offer all retail products in a completely digital and do-it-yourself way, without requiring any document upload or visit to diagnostic center for medical examination. Moving towards a D2C pull-based distribution model required an intuitive digital experience with simplified product discovery. Aegon Life partnered with Moonraft to design and deliver this intuitive, digital-first experience for its consumers.
“We recently redesigned our website to offer a next-gen experience to the digitally-savvy Indian customer. We are certain that the revamp, designed by Moonraft, will help to grow our digital presence not only in urban India but also in semi-urban and rural belt,” says Srinidhi Shama Rao, Chief Strategy Officer, Aegon Life Insurance Co.
“We are thrilled to have been a part of Aegon Life’s digital journey,” said Smitha Suryaprakash, President, Moonraft. “Digital experiences in financial services need a fresh perspective, and we are confident that our understanding of human behavior coupled with our strong experience in the financial services industry will help Aegon Life Insurance gain a competitive edge through customer-centric digital experiences that drive online engagement.”