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Amazon Creating Synergies to Boost Cross-border Investment & Trade

In Business
June 21, 2019

Amazon India is working toward building synergies by inviting international brands to explore investing in the India growth story and Invest India facilitating these investments.

Invest India, India’s national investment promotion & facilitation agency, focuses on facilitating sustainable investments into India and promoting the immense investment potential for foreign investors. As part of this initiative, various business and investment opportunities will be presented to international brands to further boost foreign investments in the country.

Amazon will also provide a platform for Indian brands to cater to international markets through e-commerce export routes, providing market and marketing guidance to these ‘Made in India’ brands. This will result in newer and larger markets for these Indian brands.

As a first step in this direction, Amazon and Invest India will partake in the iAdvisory Seminar on June 20th, 2019, in Singapore, hosted by Enterprise Singapore. The event will witness participation from more than 100 brands in Singapore. Amazon will share insights on consumer trends and how companies have utilized digital marketing strategies to engage with consumers. Invest India will provide details about India’s company ownership regulatory landscape, investment policies in retail and advisory services in India.

Deepak Bagla, Managing Director and CEO, Invest India said “This initiative will provide an impetus for global corporations to expand their operations to India. Invest India will be providing comprehensive facilitation in terms of the opportunity assessment, market strategy, location advisory, policy and regulatory guidance and approvals.”

Sharing his thoughts, Gopal Pillai, Vice President, Seller Services, Amazon India said “In line with our relentless efforts to position India as a lucrative investment market for international brands, our collaborative effort with Invest India will help accelerate a brand’s decision to invest in India by simplifying and creating uniformity in the process. We will organize dedicated workshops for deeper discussions with interested brands and leverage our Service Provider Network to get them access to a range of service providers that cater to their individual needs and help them succeed by handholding them through their journey in the country.”