Ahead of the festive season, Amazon India today announced the launch of seller registration and account management services in Malayalam. This launch will benefit thousands of existing Amazon sellers and lakhs of new sellers from tier – 2 and below markets to run their business on Amazon.in marketplace in a language of their choice and preference.
With this launch, sellers will now be able to register on Amazon.in and manage their online business from a selection of eight languages including Malayalam, Bengali, Gujarati, Hindi, Kannada, Marathi, Telugu, Tamil and English. Using any of the regional languages, sellers can do everything from registering as an Amazon seller for the first time, to managing orders, inventory and accessing performance metrics – all in the language of their preference. This experience has been made available on the Amazon seller website as well as on the mobile app.
“As we work towards our commitment to digitize 1 crore MSMEs across India by 2025, it is important to address our sellers’ challenges when they seek to leverage e-commerce to expand their businesses. Language is a prominent barrier that Indian MSMEs face and our focus on localisation, demonstrated in part through the launch of account management services in Malayalam will make it easy for MSMEs to conduct business online,” said Sumit Sahay, Director, Seller Partner Services, Amazon India. “Since the launch of regional language experience for sellers in 2020, over 1 lakh new sellers have signed up and digitized their business. As we gear up for the festive season, the addition of Malayalam will help numerous businesses to launch their business online and cater to customers across the country- helping grow and scale their businesses manifold.”