Amazon Prime Membership on the Rise in Kerala

Amazon India revealed interesting insights on how members are enjoying the various benefits of Prime in Kerala. Apart from Kochi, members in smaller towns such as Idukki, Malappuram, Palakkad and Kollam among others are enjoying shopping and entertainment benefits with Amazon Prime. Popular product categories for Amazon Prime members in the region include Apparel, Beauty, Health and Personal Care and Home to name a few.

Within Kochi, customers residing in Kakkanad, Edapally, Kadavanthara, Thrikkakara, Kochi Palace, Palarivattom and Ernakulam North have subscribed to Prime memberships. Launched in India in 2016, Amazon Prime provides an unparalleled combination of shopping and entertainment benefits. Priced at INR 999 a year, Prime membership benefits include unlimited free fast delivery on eligible items, early & exclusive access to new products, access to deals & discounts on, unlimited ad-free music anytime on Amazon  Prime Music, ad-free streaming on Amazon Prime Video and unlimited access to bestselling eBooks through Prime Reading.

“Amazon Prime has received immense love in Kerala as members continue to enjoy its unlimited shopping and entertainment benefits. Over a hundred million paid members around the world have been delighted with latest and exclusive Bollywood, international and regional Video titles on Amazon Prime Video, listening to latest and best music ad-free on Amazon Prime Music, shopping for exciting deals, access to bestselling eBooks, to enjoying free fast delivery on millions of products,” said Subbu Palaniappan, Head – Prime Member Growth & Engagement, Amazon India Prime members – Trends in Kerala

Shopping trends
 Popular brands in the Beauty category are Lakmé, Nivea, Maybelline and Biotique
 Personal Care products from brands such as Colgate, Gillette, Surf Excel, Harpic and Comfort are popular with Prime members
 Members enjoyed the best deals in Amazon Fashion and enjoyed shopping for brands like Jockey, Symbol and US Polo
 Smartphones are popular with members buying mobile phones from leading brands such as Xiaomi, Samsung and Honor
 Popular Consumer Electronics brands in the state are Boat, AmazonBasics, Mi, Brightstar, JBL and DELL.

Entertainment trends
 The top 5 Malayalam tracks on Amazon Prime Music are Pavizha Mazha (from the movie Athiran), Uyiril Thodum, Jeevamshamayi (from the movie Theevandi), Malare and Cherathukal
 The top 5 Malayalam Playlists are 50 Most Played: Malayalam, Best of 2018: Malayalam, Hot Right Now Malayalam, 90s Malayalam Flashback and Fresh Malayalam
 Interestingly in Kerala, members who listen to Malayalam songs engage more with Alexa as compared to the others engaging with Alexa


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