MUMBAI:
While Netflix, Sony Liv and Alt Balaji all suffered market share declines, with -2%, -2%, and -1% respectively, both Amazon Prime Video and Voot showed growth and increased by 2% each.
Market share development in 2022
Disney+ Hotstar continues leading into 2022 with the highest market share in India, adding 2% from last year, Amazon Prime Video also followed suit with the most growth (+3%). Whereas, both Netflix and Sony Liv stumbled and suffered a 2% market share loss by the end of Q1.
JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 100 countries.
