Amazon Retail announced launch of its agronomy services to empower farmers through an initiative that gives them timely advice and enables them to make accurate decisions on actions required for their crops, introduces machine learning technology for better produce and build a robust supply chain infrastructure.
Sameer Khetarpal, Director, Grocery, Food and Health, Amazon India said “We are excited by the role we can play in empowering Indian farmers and the agricultural community through pioneering technology that improves farm yield and quality of fruits and vegetables. This is a holistic program that enables farmers to use scientific crop planning based on soil and weather conditions, and provides inputs on crop and disease management. We are humbled with the acceptance from farmers to adapt and learn tech-led simplified solutions that help them in fast decision making and see improved results from the farm. We plan to continuously improve efficiency of the program and create new modules that will benefit Indian farmers and provide freshest produce to the customers”