Axis Bank, India’s third largest private sector bank, has announced the launch of its first edition of the Grab Deals Fest, a mega sale event, exclusively for its credit and debit card customers, who can avail an offer of flat 15% cashback on two of its biggest online shopping partners – Amazon & Flipkart. The offer will run on Grab Deals digital platform till July 4, 2021 and will provide the customers with an opportunity to avail cashback of up to Rs 5,000.
Grab Deals is a one-stop online platform that allows customers to shop from their favourite brands and save money while doing so. It provides a list of merchants where one can avail exclusive offers or cashbacks for purchases made via the Bank’s Credit and Debit Cards. Customers can shop across a bouquet of 35+ major brands like Myntra, Pepperfry, Flipkart, Mamaearth, Ajio, among others.
Commenting on the launch, Sameer Shetty, President & Head – Digital Business and Transformation, Axis Bank said, “The receding pandemic has incidentally accelerated the shift towards a more digital world and has also the triggered changes in online shopping behaviors which are likely to have a lasting impact. To ensure that our customers do not miss out on benefits, we have launched the very first edition of Grab Deals Fest, which will allow the card holders to enjoy remarkable cashback offers.”
The Bank has also released a multi-film digital campaign promoting Grab Deals – its online shopping portal using the format of popular Indian household game Antakshari to promote the 10-day mega sale.