Decathlon Strengthens Technical Mountain Portfolio with Simond Repositioning

MUMBAI:
Decathlon Sports India announced a strategic New Chapter for its sub-brand, Simond in India, introducing a refreshed brand identity and sharper technical positioning for its specialist mountain portfolio.

Mountain sports currently contribute over 30% of Decathlon Sports India’s business, with rising participation across trekking, climbing, Himalayan expeditions and indoor climbing gyms. The repositioning of Simond by Decathlon strengthens its specialist focus on trekking, mountaineering and climbing, supported by an evolved range of alpine-tested technical equipment and apparel.

Rooted in 165 years of alpine heritage, Simond by Decathlon continues to draw from its “Alpine Style” philosophy—centred on lightness, simplicity, frugality and responsibility. The refreshed identity is built on four core principles: lightness, dynamism, honesty and legacy. Combining heritage with modern technicity, the brand ensures performance and environmental impact are integrated from the earliest stages of design and validated through rigorous laboratory and alpine field testing.

Sustainability remains central to this evolution, with the Simond by Decathlon Fairtrade Collection strengthening India’s connection to the brand’s global mountain ecosystem. Sourced and manufactured in India for international markets, the collection reinforces responsible production while expanding India’s strategic role within Simond’s global supply chain—aligned with Decathlon Sports India’s broader commitment to reducing environmental impact.

As part of this initiative, Simond by Decathlon introduces a Fairtrade cotton capsule featuring three unisex essentials—a T-shirt, hoodie and cap—crafted from Fairtrade/Max Havelaar certified cotton sourced through regenerative agriculture. This marks the first step toward the brand’s goal of using only Fairtrade cotton by 2030, advancing a more equitable and responsible cotton value chain.

Speaking on Simond’s New Chapter in India, Mr. Sankar Chatterjee, CEO of Decathlon Sports India said, “Simond by Decathlon’s New Chapter reflects our commitment to strengthening specialist brands as the outdoor category continues to expand. We are seeing increasing depth and technical expectations in mountain sports, and it is important that our portfolio evolves accordingly. This refreshed positioning allows us to build Simond with greater clarity and consistency while supporting the sustainable growth of the mountain segment in India.”

Speaking on the occasion, Mr. Hans Peter Jensen, Sports Director, Decathlon Sports India said, “Mountain sports demand precision, reliability and equipment that performs in real conditions. Decathlon’s products are developed and validated in alpine environments where safety and durability are essential. This sharper focus ensures Indian climbers, trekkers and mountaineers have access to globally trusted equipment developed with responsible design standards.”

The new Simond range under Decathlon features 40 new product launches, designed for climbing, mountaineering and trekking. Some of the key highlights include:

1. MT500 55+10L Trekking Backpack: Designed for multi-day treks, the backpack features a reinforced frame with a ventilated mesh back panel to improve airflow and reduce pressure. An adjustable height system allows trekkers to customize the carrying position for better comfort and balance on long journeys.
2. Mamba Ice Axe: A lightweight and versatile alpine tool designed for use on both ice and rock. Its modular design allows the pick and hammer to be easily interchanged, while the steel blade delivers reliable traction with a balanced weight of 545g.
3. Sprint Helmet: An ultralight helmet for climbing and mountaineering, built with hybrid PPE, EPS and polycarbonate construction for reliable impact protection. Removable thermoformed foam allows users to adjust the fit for greater comfort during long climbs.
4. Alpinism Mountaineering Tent: An all-season tent engineered for demanding alpine conditions. Its geodesic structure and YUNAN aluminium poles enhance stability, while a quick-pitch system enables faster setup in challenging environments.
5. MT500 Leather Trekking Boots: Built for durability across rugged mountain trails, the boots feature a Vibram rubber sole for strong grip and traction. PU cushioning in the heel improves comfort and shock absorption during long-distance treks.
6. Waterproof Expedition Duffle 900: Designed for expedition travel, the duffle offers adjustable capacity from 80L to 120L. Welded construction and IPX4 waterproof protection help keep gear secure and dry in harsh conditions.

The new Simond by Decathlon’s technical mountain range is now available at Decathlon stores across India and online at www.decathlon.in.