THIRUVANANTHAPURAM:
DocsApp TV, the latest venture from online doctor consultation platform DocsApp, has succeeded itself in getting across the right medical information to the general public.
The initiative has specialist doctors answering questions on various healthcare concerns, in a series of 1-minute videos, on the DocsApp YouTube channel. These questions are carefully chosen across various specialities such as General Medicine, Sexology, Skincare, Weight-Management, Haircare, Gynaecology and Psychology based on the data of 1 crore queries asked on the platform.
After going live in July 2019, DocsApp TV has so far generated approximately 10 hours of video content backed by the experience of its empanelled doctors. The brand hopes to build this momentum and generate more insightful content to truly make quality healthcare accessible beyond geographical boundaries.
Presently, around 84% of the viewers belong to the age-group of 18-45 years with males accounting for 71% and the rest being female. DocsApp TV is available in five regional Indian languages which include Hindi, Marathi, Bengali, Tamil and Telugu apart from English for easier access to regional medical content.
With 5 Million viewers and a cumulative 1000 hours of content consumed, DocsApp TV has been incremental in bringing about a change in the mindset of the Indian consumer towards healthcare. “Ignorance is not bliss when it comes to healthcare. Our objective is to empower and enlighten the layman about healthcare issues and the medical options available”. said Satish Kannan, Co-founder & CEO of DocsApp.
Since the inception of DocsApp in 2015 with a mere 100 consultations per month, the platform has seen substantial growth to a mind-boggling 2 lakh patients monthly. Over 5,000 specialist doctors are consulted monthly by patients from the comfort and privacy of their homes in several languages.
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