KOCHI:
The future of the tourism business is “ethical” and that is the way for Kerala to stay ahead of the curve, said Suman Billa, Joint Secretary, India Tourism at Kerala Travel Mart’s Responsible Tourism seminar, at the Samudrika Convention Centre in Kochi.
“Kerala has done so well because it can create experiences that are close to the earth,” said
K. Rupesh Kumar is one of the initiators of the Responsible Tourism programme, when it was introduced in Kumarakom in 2006. In the first phase, it was started in Kumarakom, Thekkady, Vythiri and Kovalam, and later Ambalavayal, Bekal and Kumbalangi. Permissions are now in place to extend the programme to other destinations.
“We did a study on local purchases in Kumarakom and after eight years of starting the Responsible Tourism initiative, Rs 1.5 crore per annum in purchase orders were made in vegetables, dairy, eggs and other things,” said Rupesh, State Coordinator, Responsible Tourism. “We are generating Rs 4 crore income through responsible tourism initiatives in the seven destinations, and though it does not seem like much, it directly benefits the local community.”
more recommended stories
Rajagiri Management Conference ConcludesKOCHI:The sixth Rajagiri Management Conference was.
AirAsia Ranked World’s Best Low Cost Airline 2025 by AirlineRatings.comMUMBAI:AirAsia has been recognised as the.
Kerala Expects Uptick in Summer Holidayers; Promises Total Travel ExperienceNEW DELHI:Expecting a massive uptick in.
Vietjet Named Best Ultra-Low-Cost Carrier for 2025 by AirlineRatingsMUMBAI:Vietjet has been named the Best.
Mangrove Plantation Drive Conducted on World Wetlands DayKOCHI:As part of the World Wetlands.
Infopark Thrissur Celebrates Republic DayTHRISSUR:Infopark Thrissur campus celebrated Republic Day.
KVK to Conduct Buyer-Seller Meet for Farmers and SHGsKOCHI:A buyer-seller meet will be held.
Vietjet Closes 2024 with 10 New Aircraft, Gears Up for Lunar New Year Travel BoomNEW DELHI: Vietjet, Vietnam’s leading new-age.
UST GOAL Kochi 2025 kicks off at InfoparkKOCHI: UST GOAL, the signature inter-company.
Kerala’s Kappad, Chal beaches get global Blue Flag certificationTHIRUVANANTHAPURAM: Kerala’s famed Kappad beach in.