Evergage and UST Global Partner to Power Advanced Personalization

THIRUVANANTHAPURAM:
Evergage, The 1-to-1 Platform company, and UST Global, a leading digital transformation solutions company, today announced a strategic partnership. Blending Evergage’s award-winning personalization and customer data platform (CDP) technologies with UST Global’s implementation, integration and consulting services, the partnership extends the benefits of personalization to more retailers worldwide – helping them unify and activate their customer data across online and offline channels to drive increases in conversions and loyalty.

UST Global provides end-to-end services and solutions for leading companies across the world, including 12 of the world’s top 20 retailers. Following a rigorous review, UST Global selected Evergage as its exclusive personalization and CDP technology partner in the retail sector. As part of UST Global’s aim to create stronger, more beneficial connections between retailers and their customers, its partnership with Evergage enables retailers to:

● Consolidate customer data for a 360-degree view of each customer. Evergage collects in-depth behavioral data, contextual information and explicit survey responses – and combines it with first- and third-party information from other systems (e.g., CRMs, email service providers and data warehouses) – to generate insights and make the data actionable.

● Deliver 1-to-1 personalization across digital and human channels. Evergage’s rich data and real-time decisioning engine power individualized experiences across websites, web and mobile apps, onsite search and email campaigns. In addition, UST Global is applying Evergage as the “brains” to orchestrate personalization into human channels (such as through in-store point-of-sale systems and in contact centers) for its retail clients – and to store that new data for future personalization.

● Extend Evergage’s power and core capabilities. Taking advantage of the new Evergage Gears framework and open architecture, UST Global can integrate disparate and siloed systems into Evergage with ease – helping retail clients create more next-generation personalization functionality, business-specific experiences and custom reports, and apply Evergage’s machine learning and predictive analytics in new ways.

“As our retail clients look to execute cross-channel marketing campaigns that resonate with each and every shopper, they are seeking the most cutting-edge and results-driven marketing technologies,” said Subhodip Bandyopadhyay, Practice director for retail and CPG at UST Global. “Our partnership with Evergage gives them that – combining Evergage’s acclaimed personalization and CDP solution with our integration capabilities and expertise, so retailers can synthesize and act on their customer data, and drive meaningful business results.”

Matt Thompson, senior director of partnerships at Evergage, said: “We’re thrilled to welcome UST Global as an Evergage services partner, and team up with one of the most experienced and successful integrators in the world. Their expertise, in conjunction with Evergage’s powerful technology, will help more retailers deliver personalized and cohesive experiences across touchpoints – supporting and delighting customers, and growing engagement and loyalty.”