KOLLAM:
The Kerala State Coastal Area Development Corporation (KSCADC) is reaching out to households in select places in Kollam district with a wide variety of value-added fish products through its MIMI mobile app.
KSADC’s fish pickles, fried fish, chammanthi powder, fish curries and dried fish will reach the doorsteps of families in 29 places across Kollam district, including the area under the municipal corporation.
The products include prawn (chemmen), squid (koonthal), tuna (choora), clam (kakka) and mussel (kallummekkaya). Using fish, KSADC is also selling cutlets, samosa, burger, patties, roll, lollipop and soup besides neymeen curry (out of mackerel). The dried fish are of indigenous fishes such as kozhuva, kilimeen, chemmen, sheelavu, uluva, vaala, sravu, kora, parava, matthi, ayala and koonthal.
The fish, totally free from adulterating materials, will be served at doorstep as half-kg packets. Online orders can be made at https://play.google.com/store/apps/details after installing the MIMI app over mobile phone. Off-line, purchases start only after MIMI stores go full-fledged in operations. Till then, the supply of fish ordered, using the app, will be through the temporary distribution centres.
MIMI Fish, which was launched on August 29, made its first round of extension in early September, as KSADC opened outlets in 29 places of Kollam district.
MIMI Fish is part of Parivarthanam project that the government launched in November 2020, aiming to bring about a qualitative socio-economic transformation in coastal areas. The project also seeks to promote green energy and technologies and sustain the traditional fishery activities.
The fish sold through MIMI strictly follows the hygienic standards and protocols set by European Union and other advanced countries in processing, preservation and storage. The fish, captured by traditional fisher folk or collected from trustworthy farms, is chilled immediately using the technology developed by the Central Institute of Fisheries Technology that matches European export standards.
