KOCHI:
Godrej Security Solutions, India’s leading security solutions company and part of the Godrej Group, has taken Onam celebrations a notch higher by mixing the state’s love for Cricket and valuables.
The security solution leader has launched a special campaign on its range of home security products under which the winners will get two free tickets to UK for the 2019 Cricket World Cup. The offer is valid for customers who purchase security products worth INR 10,000 and above.
In the country, Kerala has the largest per capita expenditure on gold ornaments (monthly) with an INR 208.55 in rural areas and an INR 189.95 in urban areas. Therefore, the consumers have shown traction towards adopting proactive home security measures to ensure peace of mind at all times.
Elaborating on the market opportunity in Kerala, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales and Innovation Godrej Security Solutions & Systems said, “Since the per capita expenditure on gold ornaments is the highest in Kerala compared to any other state in India, it is imperative to use the right home security products to secure the lives and assets at home. Kerala is one of the key contributorsto our revenues from southern market. We have 75-80%market share of the organised home security solutions’ market. Onam is celebrated with great splendour by Malayali diaspora around the world. Apart from the buzz, colour and gaiety, it is also the time when consumers invest in valuables like gold ornaments. Therefore, this Onam we want to urge Malayali diaspora across the globe to attain peace of mind by adopting proactive home security solutions.”
Godrej has launched a gamut of innovative products based on consumer insights making the category increasingly relevant, convenient and affordable for consumers of all ages and backgrounds. The company has consistently been incentivizing consumers with offers every year around the Onam season and is aiming at increasing its market share in Kerala during this festive season.
Specially designed to offer superior security, the consumers can buy unique range of security products like ‘EVE series’ – Wi-Fi-enabled home cameras to watch over your loved ones remotely and home safes such as E-Bio and E-Swipe that pack technology along with security. While E-Bio opens with the most intricate Key design – your finger print, E-Swipe on the other hand can be accessed by your credit/ debit card offering maximum security. In addition to that there is a different breed of safes such as Ritz and Matrix that would allow every customer to travel carefree keeping their valuables safe. While Ritz’s sleek LED display takes the user experience to the next level, Matrix’s special feature ‘I Warn’ gives an instant phone alert to registered numbers upon being tampered.
