Growth of Ayurveda Tourism

Global wellness tourism is a $640 billion industry that is expected to grow at an average annual rate of 7.5% to $919 billion by 2022. While Yoga has become very popular across the world, Ayurveda is catching up rapidly. In 2018, Ayurveda sector saw a landmark achievement, touching a gross market size of $4.4 billion and it is projected to record a Combined Annual Growth Rate (CAGR) of 16% until 2025.

Ayurveda Tourism in India
Ayurveda is a 5,000-year-old system of natural healing that has its origins in the Vedic culture of India. Ayurveda has been enjoying a major resurgence throughout the world. Kerala has been a pioneer in promoting Ayurveda and practise this system of medicine with absolute dedication. Today it is the hub of Ayurveda Tourism in world map.

Ayurveda goes Global
Ayurveda is now spreading across the world and is available as one of various spa offerings amongst various wellness retreats and hotels across the world. Sri Lanka, being an island nation with its beautiful beaches and tropical climate is best suited for curative and restorative therapies. It is rapidly gaining momentum as a favourite destination for Ayurvedic retreats, especially amongst Europeans.

Wellness retreats in Bali, Thailand and other East Asian countries offer Ayurveda as one of their main offerings and is becoming increasingly popular in European countries like Germany, Italy, Spain apart from UAE, USA, Canada and Costa Rica. A delightful collection with pure natural ingredients for beauty and indulgent pampering solutions for body, mind and soul is offered across the world. International hotel chains such as Six Senses, Taj, Oberoi, Jet Wings, etc., have now embraced Ayurvedic treatments in a holistic way.

Ayurvedic offerings
Ayurvedic offerings range from general massages like Abhyanga and relaxing Shirodhara, detoxification, rejuvenation, weight loss, anti-ageing and beauty programs are extremely popular. Ayurvedic treatments for beauty, wellness and ailments (obesity, arthritis, diabetes and preventive cancer) focus on curing the root cause by cleansing the channels, strengthening and balancing the internal system. This holistic approach of Ayurveda is offered in all reputed and verified centres across India.

Ayurveda in medical tourism
Ayurvedic wellness travellers are typically categorized in two types: the primary wellness traveller who travels with the primary purpose of wellness and the secondary wellness traveller whose travel plans include various wellness activities — spas, health resorts, yoga retreats. With better understanding of Ayurveda, its principles and its holistic management of preventive cure, there is now a growing demand from primary wellness travellers who are turning to Ayurveda as their first choice of treatment for serious conditions like Arthritis, Diabetes, Rheumatism, Parkinson’s and post-chemo management etc.

Ayurveda offers powerful solutions to many lifestyle health issues such as Arthritis, Diabetes, Psoriasis, Insomnia, etc. and people across the world are turning to Ayurveda to help them combat various ailments and health issues. Customers from India and other countries have benefitted from Ayurveda.

Some of the other treatments offered by Ayurveda include:
* Post cancer rejuvenation program
* Depression
* Back pain
* Infertility
* Sexual Wellness (Vajeekarna)

Treatments by Ayurveda is now covered by Insurance for people in India. On special cases, some customers from Europe have been able to get insurance coverage once certified by GP that Ayurveda is essential for treatment.

The Customer Dilemma
While the customers from across the world are increasingly becoming aware of Ayurveda, the wellness offerings by various wellness centers and retreats vary a lot. Customers find it hard to search for the authentic Ayurveda centre of their choice and this ranges from simple authentic ayurvedic hospitals to 5-star luxury resorts and a host of places.

AyurUniverse at the core of Ayurveda and Yoga
Founded by Vijay Kumar Karai in 2016, AyurUniverse is the only one-stop wellness platform offering 3000 healthy solutions where Yoga, Ayurveda, Meditation and Indian Wellness programs are practiced from 60 breath-taking exotic locations across vibrant India, sunny Sri Lanka, exotic Bali and picturesque Nepal. Accredited by the Ministry of Tourism & Govt. of India this start-up is disrupting the health & wellness travel space by offering customers a platform that allows them to search, evaluate and book a wellness package to suit their needs from exotic locations with outstanding jaw dropping prices.

“We at AyurUniverse, are committed to providing customised, authentic Ayurveda and Yoga packages towards Ailment prevention, Wellness and Training. Our carefully handpicked and verified centers have been categorised into Authentic Ayurvedic centers, Luxury retreats, resorts and spas, at various locations such as beaches, Himalayas, etc so that the customers can select exactly what they want,” says the CEO and founder Vijay.

Arabian countries have extreme climates. The universal life style issues like sedentary working style or continuous traveling, mental tensions etc factors in producing a lot of diseases like Obesity, Cholesterol, Heart diseases, Diabetes, Digestive problems, Renal diseases, Skin problems etc. One of our partners in India provide health solutions catering to health solutions only for Middle Eastern audience with freshly cooked vegetarian diet.

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So far, AyurUniverse has generated traction and offered health solutions to approx. 300 customers from UAE. The next big steps taken forward by AyurUniverse is to launch an App which will help everyone maintain a healthy lifestyle with existing free Monthly Online Consultation, Heal At home DIY Tips and healthy Ayurvedic Nutritional recipes.

Industry Efforts
Tourism Ministries of India and Sri Lanka are promoting Ayurveda Tourism in a big way. Research conducted by Ministry of Ayush, FRLHT and many others have helped authenticate the benefits of Ayurveda. Accreditation of Ayurvedic Hospitals by NABH (National Accreditation Board of Hospitals) by Ministry of AYUSH, Certification by Kerala Tourism of various Ayurvedic resorts, etc have immensely helped bring some focus to this system.

Ayurveda Tourism is poised to grow at high double-digit levels in the coming years as increasing number of resorts and hotels across the world are likely to adopt Ayurveda as one of their first choice of wellness offerings. Some of the key factors favouring the market growth include, increasing demand for natural and organic products, expanding medical tourism across the globe, rising consumer awareness and growing demand for ayurvedic product. In addition to expanding consumer base, rising consciousness towards a healthy lifestyle are anticipated to fuel the market growth.

Moreover, practical developments in ayurvedic medicines will offer great investment opportunities for players in the market. The excellent health benefits that Ayurveda has, it is only a matter of time before Ayurveda and Ayurveda Tourism becomes the mainstream focus to global audience as Yoga is today.



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