Harley-Davidson and Hero MotoCorp Accelerate Premium Network Expansion in India

KOCHI:
Harley-Davidson and Hero MotoCorp, under their partnership, today announced the opening of their new full-line Harley-Davidson dealerships in Kochi, Kerala and Bengaluru, Karnataka. This milestone marks a significant step in Harley-Davidson’s expansion in India, bringing its network to 22 full-line dealerships nationwide. The expansion emphasizes the brand’s long-term commitment to the premium motorcycle segment in the country.

The new dealerships will retail the complete Harley-Davidson portfolio in India, spanning globally sourced CBU (Completely Built Unit) models as well as the Hero MotoCorp manufactured Harley-Davidson X440, X440 T and the variants. These outlets will ensure customers have seamless access to entire Harley-Davidson range under one roof and will represent the latest visual identity of Harley-Davidson brand. In addition, the dealership stores will also operate as fully 3S i.e. Sales, Service and Spares facilities along with Harley-Davidson Genuine Merchandise and Accessories; and manage the Harley Owners Group (H.O.G) community program via local chapters.

As part of the dealership inauguration, Harley-Davidson and Hero MotoCorp are co-hosting Inaugural Rides- symbolic, community-led rides that bring together existing Harley-Davidson owners in each city to celebrate the brand’s legacy, values and spirit of freedom. Bengaluru hosted the Inaugural Ride on 1st March 2026, while Kochi will host its ride on 31st March 2026.

Speaking on the occasion, Ravi Avalur, Head – Harley-Davidson Business Unit, Hero MotoCorp said “The collaboration between Harley-Davidson and Hero MotoCorp has enabled us to strengthen our presence in India with the introduction of new full-line dealerships that offer the complete Harley-Davidson segment. The announcement of these dealerships, along with the Inaugural Ride, reflects our continued shared commitment to building a strong and engaged rider community. This is especially meaningful in Kochi and Bengaluru, as both cities have a long history of riding culture. It also reflects our vision to build a strong, future-ready premium motorcycling ecosystem backed by world-class product, retail experience and aftersales infrastructure.”

The premium network expansion is gaining strong momentum, driven by the exceptional market response to the H-D X440, which has played a pivotal role in building consumer trust and expanding the Harley-Davidson community across India. The introduction of the H-D X440 T, with enhanced rider capabilities further strengthens the platform’s success thereby inviting a new generation of riders into the brand and ensuring the Harley-Davidson’s legacy remains relevant, aspirational and accessible. Further, the introduction of Cruiser Softail 117 lineup and return of CVO (Custom Vehicle Operations) models towards the end of last year have further enhanced the customer experience of Harley-Davidson across India.

Harley-Davidson X440 range is available at 115 Hero Premia dealerships and 22 Harley-Davidson dealerships across the country. In addition, Harley Owners Group (H.O.G) – the world’s largest factory sponsored motorcycle club will be running 33 chapters in India with the addition of these new dealer chapters.