HMD Ropes in Raghav Juyal to Drive Next Wave of Smartphone Innovation

NEW DELHI:
HMD today announced an exciting partnership with Raghav Juyal, the dynamic all-round entertainer who continues to redefine storytelling across the big screen and OTT platforms.

As a new-age Pan-India star, Raghav has evolved from raw talent into a cultural icon driven by bold, unconventional choices that strongly resonate with Gen Z and millennial audiences. Known for his authentic, unfiltered, and effortlessly relatable persona, Raghav has built a strong youth connect, with
his unique style, sharp wit, and individuality reflecting the mindset of a generation that values self- expression and originality.

This alliance signals HMD’s bold reinvention, mirroring Raghav’s own disruptive edge in entertainment. From his journey of transitioning seamlessly across dance, television, OTT, and mainstream cinema to carving a distinct identity through unconventional roles, Raghav embodies a spirit of constant evolution one that aligns with HMD’s vision of redefining smartphone innovation through pioneering technology at disruptive pricing. His effortless, everyday style and creative versatility make him a natural fit for a brand that champions accessible, human-centric innovation.

Raghav steps in as brand ambassador for the brand’s most anticipated smartphone lineup, driving a full- throttle 360-degree campaign across OOH billboards, print, digital blasts on social media, video platforms, and influencer networks, infusing every touchpoint with his signature energy and style.

Sharing thoughts on the recent onboarding, Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, said, “As we enter our next phase of growth, this partnership with Raghav marks a defining step in HMD’s bold reinvention journey. Raghav Juyal embodies the disruptive spirit, authenticity, and creative energy that sits at the core of our brand, with a natural resonance among Gen Z audiences who value individuality, relatability, and self-expression. His persona aligns seamlessly with our vision of building smartphones that empower this new generation to express themselves freely. At HMD, we are
reimagining smartphone innovation by combining cutting-edge technology with accessible, value-driven pricing, and as we gear up to introduce our new line of smartphones on Flipkart, this collaboration brings that vision to life in a culturally relevant way”

Speaking about the association, Raghav Juyal, commented, “HMD’s human-centric approach to technology truly resonates with me, it’s about empowering creators, not algorithms. What I deeply connect with is their spirit of doing things differently, which mirrors my own journey of making bold,
unconventional choices that strike a chord with a generation that values authenticity and individuality. Their smartphones equip versatile storytellers like me with the clarity, power, and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age
energy to audiences through HMD’s bold campaigns unlocking effortless creativity on the go and turning every moment into something truly alive and meaningful.”

This partnership builds on HMD’s momentum in 2026, marked by strategic tie-ups including an official association with Rajasthan Royals for IPL activations, a collaboration with Sarvam AI to integrate unprecedented voice tech into feature phones, and an exclusive launch partnership with Flipkart to make the new lineup accessible nationwide.