KOCHI:
When asked about fashion and its growth in India, Sabyasachi Mukherjee, one of the leading designers of the nation replied by saying “The more and more people, comes to India for more experiences. People are looking for authenticity and wellness, no other country can give them luxury other than India. Indian customers are deeth, they exactly know what they want to spend on.”
“The establishment of NIFT and Fashion magazines has really brought Indian fashion on map” said Narendra Kumar, Creative Head, Amazon Fashion during the first session of panel discussions at the India Fashion Summit 2016. “There are a lot of people who still don’t reach fashion. Indian Fashion is setup to expand multifold in the next few years” he added.
“It is most satisfying when we see the empowerment in the customers. This country is nothing short of a carnival when it comes to weddings” said Shanthanu. “There is a back and fro relationship between us clients and the customers. The consumer today wants an experience and wants a product that lightens the experience” added Nikhil, one of the duos, following his partner.
The discussions went on to different aspects of fashion and its future. The panel replied to different questions asked by fashion students and other sections of the audience, in the interactive session.
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