Jindal TMT Bolsters Kerala Footprint with Nova Steels Partnership

KOCHI:
In a strategic move to cement its presence in the Kerala construction sector, Jindal TMT has announced a major expansion of its operations by onboarding Nova Steels as its official franchise partner in the State. The steel major intends to cater specifically to the regional demand by manufacturing its high-grade 500 and 550 TMT bars at its Kanjikode plant in Palakkad. These products are specifically engineered to withstand Kerala’s unique climatic challenges and are noted for their superior earthquake resistance, quality, and long-term durability.

Amit Goyal, Vice President of Jindal TMT, stated during a press interaction that the company is committed to providing the best-in-class TMT bars for the construction of houses and high-rise flats by manufacturing them locally. He emphasized that the brand would further strengthen its market penetration by appointing a robust network of dealers across all districts. Goyal also issued a stern warning to unauthorized manufacturers who have been misusing the Jindal brand name to distribute sub-standard products. He noted that legal action would be initiated against those using inferior raw materials to deceive customers, asserting that the company’s primary objective in Kerala is to ensure consumers have access to genuine, high-quality steel.

The announcement was made in the presence of Nova Steels managing partners Ibin Moosa and Moideen Mani, alongside manager K M Minhaj and production manager K M Misvan. By leveraging local production and a stringent quality control framework, the partnership aims to provide a reliable supply chain for the state’s infrastructure needs while protecting the brand’s integrity against counterfeit trade.