JioStar Takes TATA IPL 2025 to a Billion Viewers

MUMBAI:
JioStar, the official broadcast and streaming partner for TATA IPL 2025, shattered multiple records and delivered a landmark event, reaching an unprecedented one billion viewers across TV and digital. The highly anticipated 18th edition, which witnessed the spirited rise of ‘Generation Bold’ alongside the iconic ‘Generation Gold,’ recorded the highest-ever cumulative watch-time of over 840 billion minutes.

JioHotstar, the league’s digital home, set new benchmarks with over 23.1 billion views and 384.6 billion minutes of watch-time, reflecting a 29% year-on-year surge in digital viewing. This momentum was driven by a sharp rise in Connected TV (CTV) consumption, which alone grew by 49%, underscoring the growth of large-screen digital viewing in India, in parallel with the existing penetration of linear large-screens.

On linear television, the league set a new benchmark for live broadcast viewership, with Star Sports powering 456 billion minutes of watch-time and recording the highest average TVR (rating) across the viewing universe and key demographics on the network.

The TATA IPL 2025 Final amassed an unprecedented 31.7 billion minutes of watch-time across JioStar’s platforms (Star Sports and JioHotstar), making it the most-watched match in the history of T20 Cricket. Across linear and digital platforms, the final set new benchmarks in the history of T20 Cricket. On TV, powered by Star Sports, it registered the highest ever reach for a T20 match at 169 million viewers and watch-time at 15 billion minutes. On JioHotstar, the match rewrote digital history, emerging as the biggest T20 match ever with 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.

This season will be remembered as one of the most iconic in the league’s history, with Royal Challengers Bengaluru lifting the trophy among the many firsts which included Virat Kohli finally clinching an IPL title and 14-year old Vaibhav Suryavanshi becoming the youngest centurion at this level. It will also be remembered for firsts in viewing experiences offered on JioStar’s platforms including MaxView 2.0 – the native mobile experience now enriched with intuitive “swipe” navigation for clips, dedicated FAST channels serving key fan tribes, voice-based video search and VOD content in 12 Indian languages.

Sanjog Gupta, CEO – Sports and Live Experiences, JioStar, said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL.”

“We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.

The season also opened strong, with the first weekend (three matches) clocking 49.56 billion minutes of watch-time across platforms, which is an all-time IPL record.

TATA IPL 2025 raked in record viewership and engagement despite suspension of the league mid-season, reaffirming the core thought behind the season – ‘Yahaan Sab Possible Hai’.

JioStar delivered an unmatched presentation of the world’s biggest T20 league, with over 25 feeds in 12 languages across TV and digital. The coverage came alive through 170+ experts, including former TATA IPL champions, Indian and international cricket legends, and some of the most trusted voices in the game. Live match action was further enriched by a compelling line-up of content building into Season 18, featuring interviews with league icons, team owners, commentators, and former mentors.

The presentation was made more inclusive and immersive and engaging for fans with options and experiences such as 4K with Dolby Atmos audio, VR 360 Live, Live Audio Descriptive, Indian Sign Language, and a Multi-Cam feed among other features. Engagement for core fans was bolstered via enhanced interactivity features such as popular free-to-play contest, Jeeto Dhan Dhana Dhan.

With another benchmark season of the TATA IPL successfully completed, JioStar will now bring India’s tour of England to fans as Shubman Gill’s ‘generation bold’ prepares to take on Ben Stokes’ ‘ruthless Bazball’, live on JioHotstar from June 20.