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Keerthi Nirmal and Farmfed Collaborate to Strengthen Product Distribution Network

In Business
June 30, 2023

Keerthi Nirmal, the leading rice production company in Kerala, is pleased to announce its collaboration with Farmfed, a renowned spices brand in Kerala. This strategic partnership aims to enhance the marketing and distribution of Farmfed products by leveraging Keerthi Nirmal’s extensive distribution channels.

Under this collaboration, Farmfed products will be made available through Keerthi Nirmal’s well- established distribution networks, both locally and internationally. This expansion in distribution channels will ensure wider accessibility and availability of Farmfed’s quality FMCG products to consumers.

Keerthi Nirmal has been a prominent market player for over 25 years, with a strong presence in and outside Kerala. In addition to its well-known rice offerings, the company supplies various products such as sugar, jaggery, salt, and more. With this collaboration, Keerthi Nirmal aims to actively introduce FMCG products to the market, leveraging its extensive expertise and customer trust.

Farmfed, since its establishment in 2008, has garnered significant attention for its agricultural initiatives in Kerala. It has evolved into a cooperative venture under southern green farming and marketing Multi state Cooperative Society. The brand’s commitment to quality and purity has made it a preferred choice among consumers.

“We are delighted to embark on this exciting collaboration with Farmfed,” stated Johnson Varghese, the Managing Director of Keerthi Nirmal. “By leveraging cutting-edge technology, we aim to bring the best products to the market. This partnership will enable us to create high-quality offerings that resonate with consumers and fulfill their needs.”

Farmfed is consistently putting efforts to undertake various projects in agricultural Sector by providing high quality agro products to the customers at affordable prices. In addition, the society is also acquiring and developing plantation properties and infrastructure in Kerala and Tamilnadu in a phased manner. Farmfed has an excellent marketing network system supported by its Business centres, Dealers and Distributors. At present Farmfed has multiple business Divisions such as Plantations, Agriculture, FMCG, Fisheries, Tourism,Supermarkets named Farmfed Bazaar etc.

Akhin Francis, Managing Director of Farmfed, expressed his enthusiasm for the collaboration, stating, “We believe that joining forces with Keerthi Nirmal will greatly enhance Farmfed’s popularity and accessibility in the market. This collaboration will enable us to expand our reach among customers and cater to a broader audience.”

The collaboration between Keerthi Nirmal and Farmfed will result in the availability of Farmfed’s quality FMCG products in an expanded market. Both companies are committed to ensuring the distribution of high-quality food products across all sectors.