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Kerala-based Apparel Startup G & A Bags Investment

In Business
July 19, 2022

The Indian apparel startup company Giacca & Abito Sartoriale Fashion (G&A), receives investment from Kerala based angel investors, Sonu Vaidyan and Dr. Sony Vaidyan. The lump sum received has not been announced yet. The angel investors are also the directors of the leading business chain, Syama Dynamic Group.

G & A, by Sreejith Sreekumar identifying the untapped potential of luxury men’s apparel, have developed his brand with the sole purpose of making luxury fashion accessible and affordable for layman. The Startup has already gained momentum in the Indian fashion space and has established over a hundred counters in leading fashion retailers within Kerala alone. The company sells pan India including in Tamilnadu, Karnataka, West Bengal, UP, Bihar, Odisha, Punjab and Delhi with in a year.

Sreejith Sreekumar, Founder & CEO of G&A said, the investment is a definitive recognition of the company’s steadfast commitment to making luxury menswear accessible and affordable while not compromising quality. The investment has paved the way to achieve the company’s dream of generating Rs 20 crore in revenue in the next fiscal year and would greatly contribute to meeting the rising demands through expanding production avenues.

Sonu Vaidyan, who is among the investors, reveals his benchmark for investing which is concerned with businesses rooted in Kerala that aim for the global market, just like G & A. The growth of the company within a short span of time is what propelled the investment, according to him.

The luxury menswear Indian does not witness a lasting impact just like suit and blazer brands from Kerala are nonexistent. Understanding this, G & A has diversified into “T the Brand,” exclusively for executive wears and leather accessories and “Bare Brown,” with a collection of casual wears. G & A will shortly launch their ethnic wear line and has plans to enter the global market by the beginning of the next financial year.