Kerala Blasters FC announced its association with Axe, the World’s No. 1 men’s grooming brand, as an Associate Sponsor for the 6th season of the Indian Super League. Axe is, well known for its amazing fragrances and is one of India’s most loved deodorant brands.It was at the forefront of creating the deodorant category in India.
Commenting on the association, Shailendra Singh, General Manager, Deodorants, Hindustan Unilever Ltd, said, “Axe is proud to be associated with Kerala Blasters FC for ISL Season 6. Football is one of the biggest passion point for people in Kerala and we believe that their passion coupled with ISL is revolutionizing football in this cricket-crazy nation. We are confident that this is just the beginning of our association and it’ll go a long distance.”
“AXE, the World’s No. 1 Men’s Grooming Brand has been transforming and revolutionizing Men’s grooming in India. KBFC shares the same passion and mission towards Football in Kerala. Having the right synergies between both brands, I’m sure the partnership will benefit the entire eco-system”, says VirenD’Silva, CEO, Kerala Blasters FC.