THIRUVANANTHAPURAM:
Ramping up Kerala’s position as the global hub of Ayurveda and Wellness, the first International Ayurveda and Wellness Conclave will be held in Kozhikode from February 2-3.
Tourism Minister PA Mohamed Riyas will inaugurate the conclave at Calicut Trade Center, Eranhipaalam, Kozhikode on February 2.
Organised by Ayurveda Promotion Society (APS) in association with Department of Tourism and allied tourism/health organizations , the conclave will bring together Ayurveda scholars, global wellness experts, policymakers, academics, industry leaders, travel trade professionals and international stakeholders.
The Conclave will serve as a strategic platform for knowledge exchange, policy development, B2B networking, and global collaborations, thereby accelerating Kerala’s emergence as the world’s most trusted destination for Ayurveda and holistic wellness tourism.
The event will facilitate extensive B2B networking between 100 Kerala sellers, 120 International Agents/Operators, 30 Indian Agents/Operators, 30 Yoga Operators, 30 International and 20 Indian Bloggers & Media Representatives.
It will also focus on strengthening Kerala’s standing in medical value travel, wellness retreats, Ayurveda healthcare, and yoga tourism.
The Day 1 (Feb 2) of the conclave will have sessions on ‘Global market trends in Ayurveda , Integrating Ayurveda & Yoga into Wellness Tourism, Research in Ayurveda and International Acceptance, Medical Value Travel & Ayurveda.
A full-day structured B2B interaction connecting 150 international & domestic buyers, 100 Ayurveda service providers from Kerala will be held on Day 2 (Feb 3) of the conclave.
A tour for international Ayurveda and Yoga ambassadors has been planned from February 4 for international delegates across Kerala, including property visits.
The tour will start from Kozhikode on February 4 and conclude in Thiruvananthapuram on February 12.
During the tour, the delegates will visit Ayurveda resorts and wellness retreats, Yoga destinations and Ayurveda hospitals and Ayurveda manufacturing facilities across the state.
The programme also includes curated cultural and heritage experiences such as Kerala Kalamandalam, Kochi Muziris Biennale, Kochi Port Cruise, and other key attractions, offering a comprehensive exposure to Kerala’s Ayurveda, wellness, and cultural ecosystem.
Through policy dialogues, global networking, scientific sessions, and large-scale trade interactions, the Conclave and curated tour is expected to significantly accelerate Kerala’s leadership in Ayurveda, medical value travel, and sustainable wellness tourism.
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