KIMS Re-brands, Promises Outstanding Healthcare Delivery

THIRUVANANTHAPURAM:
Crowning 18 years of accomplishments in modern healthcare delivery, Kerala Institute of Medical Sciences (KIMS) yesterday unveiled its new brand identity – KIMSHEALTH – unifying all its Units in India and five countries abroad under a single brand and logo.

KIMSHEALTH” was launched through a virtual event that was beamed on a dedicated platform and viewed by a worldwide audience. The new KIMSHEALTH logo is a representation of its core values that include – Compassion, Affordability, Ethics, Quality, Excellence, Transparency, Innovation and Trust.

The eight arrows pointing towards the centre represent the patient being the focus of all that KIMS Health renders in providing care. The inner star that is formed by the arrows stands for the quality and excellence of the services provided. The red colour symbolizes strength, determination and passion. All these elements reflect KIMS commitment to continuously innovate and evolve to serve the community better.

“KIMSHEALTH is contemporary, while drawing on our legacy it offers outstanding healthcare delivery underpinned by cutting-edge technology, digitalization, unparalleled competence and exceptional patient care,” said Dr M I Sahadulla, Group Chairman and Managing Director of KIMSHEALTH, in a message delivered online.

He further added “KIMSHEALTH is poised to grow into a top healthcare organization in India, Middle East and Africa with its presence in six countries having 800 doctors 2,000 nurses, 4,000 allied health staff and millions of guests with trust. The flagship hospital in Thiruvananthapuram has grown steadily from 250 beds to 650 beds over the years. Against the backdrop of COVID-19, healthcare as an industry has emerged phenomenally and KIMSHEALTH would play its role in providing top quality healthcare across the country. KIMS Hospital in Bahrain has become the first private dedicated hospital for COVID patients”.

Dr Sahadulla announced that the new additional facility in Thiruvananthapuram, “KIMS East” will be operational in August 2020 which will take the group total bed strength to about 2,000 across India and the GCC.

Dr Sheriff Sahadulla, Group Chief Executive Officer said, “Some of the new offerings from KIMSHEALTH would include a revamped website which will be relaunched as www.kimshealthcare.com, a new functional KIMSHEALTH mobile app for accessing medical reports, doing tele-health consultations, a patient loyalty program etc. He also added that KIMSHEALTH is committed to its mission of providing high-quality, cost-effective care with courtesy, compassion and competence. The Group vision is ‘to become a leading healthcare organization of excellence that transforms lives through exceptional care’.

In the words of Prof. Dr G. Vijayaraghavan, Vice Chairman & Founder Director of KIMSHEALTH, “We are the largest private medical postgraduate training and research institute in this country. Last year, KIMS HEALTH conducted two international, six national and two state conferences, 78 internal medical education programs and 13 courses of American Heart Association.”

E M Najeeb, Group Executive Director said, “A major focus area of KIMSHEALTH CSR would be in the field of physical rehabilitation by making available bionic arms. The hand prosthesis is a battery-operated artificial limb for amputees, which will be made available at a very affordable rate. 3D printing technology in hand prosthesis is being introduced for the first time in South India. KIMS Jaipur Foot has already provided artificial limbs free of cost to more than 400 amputees in Kerala.”

Talking about KIMS’ expansion in the GCC region, Ahmed Jawahery, Chairman of KIMS Bahrain Medical Centre and President of Royal Bahrain Hospital, said: “It is important to note that KIMS is the first Indo-Bahraini partnership in private healthcare space in the Kingdom of Bahrain. Commitment to provide quality medical services and the dedication of our expert medical and non-medical staff has allowed us to grow beyond Bahrain successfully.”

Dr Zuhara Padiyath, Director at KIMSHEALTH concluded the function with the comment that: “It has been my privilege and pleasure to be part of this journey for the last 2 decades. Today the legacy continues with a new name KIMSHEALTH and logo for standardizing the care for India and abroad. We appreciate the unstinted support of our staff, shareholders, stakeholders and well-wishers. The journey continues with renewed energy and enthusiasm”.