Sellers at the upcoming edition of the Kerala Travel Mart (KTM) are being offered help to raise their sales and marketing skill to international standards with a series of training programmes ahead of the event in September.
The KTM society is organising short courses on skill development, including topics such as selling skills, customer/ guest centricity, entrepreneurship and revenue management, for its members of the show. KTM, the largest gathering of tourism stakeholders, organised in partnership with the Department of Tourism, will be held at the Samudrika and Sagara Convention Centre, Willingdon Island from September 28 to 30.
The programme will also train the sellers on how to handle people from different nationalities.
“As KTM is an international event, our sellers have to deal with people from varied nations who speak diverse languages. Cultural sensitivity is therefore a must,” said Abraham George, President, KTM Society. “The Society will hire experts from the respective fields and conduct workshops covering tourism promoting destinations of Kovalam, Ernakulam, Munnar, Thekkady, Wayanad and others. The programme will be conducted before the start of the event.”
The ninth edition of KTM, with its focus on ‘Responsible Tourism’ and ‘Muziris and Spice Route’, is expected to attract around 1,500 buyers from around the country and abroad.
As many as 265 stalls of different sizes for the exhibitors within Kerala will be featured at the venue as part of the event. The Mart will be a platform for B2B networking.KTM brings together business entrepreneurs from Kerala offering various tourism products and services, including tour operators, hotels, resorts, home stays, houseboats, Ayurveda resorts and cultural art centres, on to a single platform and facilitates their meetings and interactions with buyers from around the world.