Mercedes-Benz India Announces Organization Changes in its Sales & Marketing Function

PUNE:
Pune: India’s most desirable luxury car maker Mercedes-Benz today announced personnel changes in its Sales & Marketing function. The organizational changes underline Mercedes-Benz’s growing focus on enhancing customer experience using real time data, deploying AI solutions and integrating retail finance into customer journey.

The appointments also signify Mercedes-Benz’s global culture of promoting internal talents while fostering cross-functional leadership, pursuing excellence and developing people for future leadership roles. The new organizational changes will be effective from 1-September 2026.

Announcing the organizational changes, Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India commented, “Our people remain the driving force behind Mercedes-Benz’s customer centricity and sustained success. These organizational changes reinforce our commitment to creating exceptional customer experiences using real time data strategies, AI deployment, and integrated business capabilities, while building future-ready leaders by offering a broader crossfunctional exposure to our talents.

We thank our colleagues for their invaluable contributions and unwavering passion in making Mercedes-Benz the most desirable luxury brand. We wish them continued success in their new roles as they will shape the next chapter of our innovation-led growth.” Nandita Godbole has previously held key roles in Mercedes-Benz India across Marketing, Retail Sales, and Digital Customer Unit, driving business growth through customer-centric and data-led strategies.

Her appointment underlines Mercedes-Benz India’s growing emphasis of deploying AI solutions, for evolved customer experience. Nandita has enabled Mercedes-Benz’s AI-led customer journey enhancements, transitioning from disconnected touchpoints into seamless, intelligent experience for customers.

Her key priority in Marketing role will be extensive usage of real-time data and predictive insights, anticipating customer needs, delivering highly personalized interactions and fostering meaningful engagement across every stage. After a successful stint with Marketing & Customer Experience, which saw some stunning product launches and benchmarking brand and retail marketing campaigns like ‘Dreams Day’ ‘Wish Box’ ‘GTribe’ etc., Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals.

Mercedes-Benz India Retail Finance has steadily scaled into significant relevance, supporting more than 50% of total cars retailed, through innovative and highly popular financing programmes like the Star Agility. This business vertical has grown to a portfolio exceeding INR 15,000 crores and this appointment aims at further integrating Retail Finance into Mercedes-Benz’s customer journey.