Mia by Tanishq, one of India’s most fashionable fine jewelry brands, is excited to partner with the celebrated cricket franchise, Royal Challengers Bangalore’s first all-women team as their principal sponsor. The partnership reveres these remarkable players’ grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.
After a successful collaboration with Indian Olympic women athletes last season, the new-age jewelry brand is strengthening its long-standing commitment to encourage and support women in sports with cricket, the sport that resides in every Indian’s heart. Mia makes a bold move by associating with the first women’s team from RCB, which marks a milestone in the history of Indian women’s sports, to champion and celebrate women in sports.
The brand has always been at the forefront of building a symbiotic relationship with a culture of acknowledging, embracing, and supporting, women from various walks of life. This collaboration with RCB is a step ahead in making Mia more inclusive and diverse.
Mia’s association with the unrivaled players of the RCB team is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which is not only powerful but also a true reflection of their indomitable spirit and can inspire the women of today.
Speaking about the association, Shyamala Ramanan, Business Head, Mia by Tanishq said, “Our association with RCB women’s team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone’s lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive – they espouse everything that a Mia woman is.
The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in.”
Speaking on the occasion Rajesh Menon, Head & Vice President of RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of likeminded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.”
Keeping in tune with the team members’ lively personalities and vivacious attitude the brand is super thrilled to present to you a short film. Watch it and give these women in red and gold the loudest cheer, because #SheGotGame. Join the brand in celebrating them and every other
woman out there who shows up, and owns her day!
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