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Paytm Launches Cashback Dhamaka to Promote Paytm UPI

In Business
October 16, 2021

India’s leading digital ecosystem for consumers and merchants(1) Paytm today announced the Paytm Cashback Dhamaka, a cashback festival starting from October 14. With this campaign, the company plans to promote Paytm’s payment instruments like Paytm UPI, Paytm Wallet, Paytm Postpaid and others to drive financial inclusion across the country. The company and its partners have set aside ₹100 crore for the festive campaign.

During the peak festive season (October 14-November 14), everyday 10 lucky winners will win ₹1 lakh each, 10,000 winners will get ₹100 cashback, while another 10,000 users will win ₹50 cashback. Closer to Diwali (November 1-3) users can win upto ₹10 lakh daily

Users also stand a chance to win an iPhone 13, tickets for the T20 World Cup, shopping vouchers from top brands like Levi’s, Leaf headphones among many others, and many more exciting rewards.

Users can win cashback by using Paytm for their mobile, broadband DTH recharges, utility bill payments, money transfer, booking travel (flight/bus/train) tickets, paying credit card bills, filling fuel at petrol pumps, booking movie tickets, FASTag payments, transactions at online and offline kirana stores, or payments at retail outlets, shopping malls, food courts, restaurants and many more. The offer is applicable for payments made through all the payment options offered by the company — Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), credit cards/debit cards, Paytm PoS, All-in-One QR code, Soundbox among others.

Paytm spokesperson said, “We always strive to give Paytm users one of the best experiences in their digital journey. Users come to Paytm for payments of their utility bills, recharges, money transfers among other services and enjoy a wide variety of payment instruments from Paytm Wallet, Paytm UPI, netbanking and Paytm Postpaid. The Paytm Cashback Dhamaka has been launched across India to celebrate the festive season with our users and offer them exciting cashback and rewards.”