For the first time in India, a consortium of leading business houses engaged in the business of advertising, branding, strategic consulting, public relations, digital, events, celebrity management and entertainment infrastructure development is investing in the domain of cinema and distribution.
The consortium of Push Motion Picture Company & Aeon Entertainment is the change, the entertainment industry has been hoping for a long while. Push Integrated communications has been in the business of brand consulting, brand development, design and business consulting, PR, events, celebrity management, digital and the entire gamut of Integrated communications solutions for the past 2 decades. It has built its reputation as a truly home grown and nurtured communications entity that has spread its enterprise offshore as well, in to the UAE, Mena, Sri Lanka, Mauritius and Afghanistan. More than 80% of their client portfolio are brands built from scratch and have gone on to become regional, national as well as global market leaders.
Push integrated houses the entire gamut of communication solutions’ suite with a team of leaders from leading global organizations.
Aeon Infrastructure is a leading infrastructure and development firm, which has invested in successful projects throughout the state as well as offshore. Their knowledge, team and expertise in building contained, functional and aesthetic entertainment corridors is a strength that its subsidiary, Aeon Entertainment brings into the consortium.
The Chairman & Founder of Push Integrated communications, V.A. Shrikumar Menon is a leading light in the world of advertising and feature films. He has directed and produced over 700 most visible and effective commercials for a multitude of brands in the country and abroad. He is currently directing Malayalam cinema’s most expensive production, Odiyan, starring the inimitable Mohanlal, involving one of the best production crews in South India.
He is also engineering Asia’s biggest film project, Randaamoozhan, and the same is under production involving global talents in the realm of feature films. V.A. Shrikumar will lead this new production & distribution consortium, and will be the Chairman & MD of Push Motion Picture Company.
Thomas Sebastian, the MD of Aeon Infrastructure will be the Managing Director of Aeon Entertainment. The leveraging that Shrikumar will bring to the entity, and the field of film production will be enormous, considering his glorious networking skills and experience in directing and producing advertising films with a galaxy of leading stars of our country. He has conceived and directed the largest number of commercials with Amitabh Bachchan.
Thomas Sebastian and his team of experts in the realm of Infrastructure development will design, build and run the entire brick & mortar distribution set up. The consortium, aims to invest Rs. 100 crores in production and distribution of films in 4 Indian languages (Malayalam, Tamil, Telugu and Hindi), in the year 2018. Every project will put together a team of upcoming as well as established directors and crew, the most talented script-writers and technical team to bring to cinemas, memorable & quality films. Aeon Infrastructure will pump in capital resources to build 10 multiplex screens across South India by the end of 2018, and 50 screens across the country by the year 2020.
These multiplexes will be unique and designed for the purpose of entertainment. Great screens, state-of- the- art acoustics, restaurants, banks and retail. These mini- multiplexes will change the way people view and enjoy cinema in the future.
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