Raymond Rekindles the ‘Vocal for Local’ Spirit this Independence Day

MUMBAI:
In the run up to commemorate the spirit of freedom and self-reliance, India’s leading fabric and apparel manufacturer and retailer, Raymond has launched ‘Wheels of Freedom’ – a new and an exquisite collection of Khadi apparel to mark the 74 th year of India’s independence. Khadi, today is a quintessential icon of Indian self-reliance that embodies the resurgent pride and resilience and the home grown natural fabric that stands tall as India’s fashion quotient to the world.

With sustainable fabric in vogue, Raymond takes pride to introduce this latest collection of Shirts, Trousers, Bundis, Bandhgalas, Kurtas, Jackets available on a new ecommerce platform www.myraymond.com as well as Raymond Stores across India. The new Khadi collection from Raymond is a tribute to the vibrant Indian culture and our artisans.

Khadi a hand-woven and handspun fabric is not only a sustainable weave but is a symbol of the indomitable Indian spirit. Raymond, since its inception in 1925 has been a proponent of supporting the local ecosystem and has created numerous homegrown brands. Commenting on this initiative, Gautam Hari Singhania, Chairman & Managing Director said, “Khadi is an initiative that I am extremely passionate about. Each weave of Khadi has the love and labor of deep rooted Indian spirit and culture.
The onus is on us to take this movement ahead to give the rightful due to artisans who are taking our legacy on the global platforms. At Raymond, we believe that the intricate weaves of Khadi resonate with the unwavering spirit of Indian craftsmanship and this is just the beginning of our journey to take Indian textiles to new heights.”

Celebrating this latest initiative, ‘Wheels of Freedom’, Raymond has promoted this on its all new ecommerce platform and is offering consumers a contactless safe delivery amidst the ongoing COVID-19 pandemic. Woven by artisans, re-crafted by stylists, Khadi by Raymond is a perfect buy for proudly wearing the rich heritage of the beautiful Indian weaves on this Independence Day. The collection also has an array of options that are well suited for ethnic occasions that we celebrate with our loved ones at
home and light up the beautiful moments on social media. With online family get together and digital celebrations becoming the new norm, these striking yet understated outfits exude elegance and celebrate the spirit of Independence.

Taking forward the nationalist fervor, Raymond has come up with a Khadi manifesto that commemorates the spirit of Khadi – ‘Yeh sirf Khadi nahi’ (You don’t just wear Khadi).
When one wears a Khadi, it is a sense of reaffirmation of independence. A weave that binds heritage and fashion together that appeals to new-age fashion sensibility. Essentially Khadi is a philosophy that exemplifies a resolve to bounce back with resilience.