Reebok Strengthens its Walking Portfolio. Encourages People to ‘Stand up. Move more. Be fit.’

NEW DELHI:
Reebok, the fitness brand of India, following up on their commitment to make fitness a lifestyle choice for all consumers, has launched new styles in its walking footwear range. This category will see some new additions with technical upgrades, for both men and women, built to provide maximum comfort and support while walking. The announcement is aimed at reinforcing Reebok’s commitment to become a fitness partner for its consumers and further establish the importance of fitness in everyday life.

Over the years, Reebok has seen that people have taken to walking as an activity to keep fit. To encourage this trend and to introduce new people to walking, the new collection from Reebok is backed by superior quality, comfort, and technology at an affordable price point. The new products, namely Reebok Dailyfit DMX, Ever Road DMX 4.0, Ever Road DMX Slip On, Walk Way Comfy 2.0 and Druhan among others, are set to strengthen Reebok’s positioning in the walking category.

The range features the signature DMX Moving Air Technology of Reebok‘s walking shoes that promotes air movement in the midsoles to create natural cushioning from heel to toe for a comfortable walking experience. The new Dailyfit DMX is equipped with the advanced & latest DMX TripleMax Air Moving Technology that provides additional arch support for all-day comfort.