Reliance Industries’ R|Elan® Launches Earth Tee 7.0

MUMBAI:
Commemorating World Environment Day, Reliance Industries Limited’s sustainable brand R|Elan® is proud to unveil the seventh edition of its iconic Earth Tee. Designed by acclaimed fashion designer Namrata Joshipura, Earth Tee 7.0 is not just apparel – it’s a statement of purpose, powered by cutting-edge sustainability and environmental action.

This year’s Earth Tee is crafted from R|Elan® GreenGold™ fabric, created entirely by recycling PET bottles collected at Lakmé Fashion Week 2025, held at Mumbai’s Jio World Convention Centre. By giving waste a new life, R|Elan® continues to lead the charge in circular fashion and environmental responsibility.

In a groundbreaking move, The Earth Tee will be available for public purchase for the first time, responding to growing demand from environmentally conscious individuals. The Earth Tee can be procured exclusively from SankalpTaru Foundation, a leading environmental NGO. For every Earth Tee procured, SankalpTaru will plant three trees—making this not just a garment, but a catalyst for reforestation and climate action. The entire proceeds from the Earth Tee will be utilized by SankalpTaru Foundation to support tree plantation initiatives.

Further enhancing its green impact, the packaging of Earth Tee 7.0 is designed for reuse as a plant container, while the tags and wrappers are embedded with seeds that can be sown directly into soil — ensuring that every part of this product contributes to a greener India.

Be the part of the movement. You won’t just be wearing a tee – you’ll be growing a greener India, one tree at a time.

The Earth Tee has previously been gifted to a select group of eco-conscious influencers and stakeholders, but this edition marks the beginning of a broader movement — one that invites everyone to #WearTheChange.