Samsung Consolidates Leadership in Kerala

KOCHI:
Samsung, India’s number one mobile phone Company and country’s Most Trusted brand, has consolidated its leadership in Kerala capturing over 40% of market share. To acknowledge the love and trust of consumers in Kerala and to add to the festivity around Onam, Samsung India today announced Twin Win offer for buyers of Samsung smartphones. The Twin Win offer is aimed at adding to the joy and exuberance of Onam by bringing discounts on extended warranty and attractive consumer finance offers to consumers.
Under Samsung’s Twin Win offer, consumers buying Samsung smartphones can opt for Triple Zero finance scheme. This scheme will enable consumers to buy select Samsung smartphone with zero down- payment, zero interest on EMIs and zero processing fee. Consumers will also be eligible for up to 65% discount on extended warranty for all Samsung smartphones.
The Twin Win offer not only increases the affordability of India’s most loved smartphones, but also gives
consumers peace of mind through extended warranty. The Twin Win offer can be availed from August 15 to September 5, 2017 on select Samsung smartphones.
“Our focus on consumer-centric innovations and providing superior products and services to consumers have made Samsung India’s top brand. The ‘Twin Win Onam offer’ is our way of thanking the people of Kerala for their love and trust. Samsung has always believed in creating value for consumers through innovative features and our ‘Twin Win offer’ is testimony to Samsung’s commitment to consumer delight,” Raju Pullan, Vice President, Mobile Business, Samsung India, said.
“Our exciting new J series of mobile phones and extensive service network backed with 535 mobile service vans, have helped us consolidate our leadership in Kerala. Riding on the success of world-leading innovations such as Galaxy S8 and Galaxy S8+, Samsung has recently strengthened its mid segment portfolio with India’s most-loved Galaxy J series,” he added.
Galaxy J series is India’s most popular smartphone series, accounting for one in four smartphones sold in the country. The recently launched Galaxy J7 Pro and Galaxy J7 Max come with new features that consumers have really come to appreciate. Features like Social Camera, out of the box Android Nougat and Samsung Pay/ Samsung Pay Mini have increased the appeal of Galaxy J.
Samsung Pay: Samsung’s disruptive payments platform – Samsung Pay- is revolutionising the way people carry out their day-to- day payments & transactions. Samsung Pay allows Samsung smartphone users to simply tap and pay using their registered cards. Under ‘Make for India’ innovations, Samsung has also integrated mobile wallets like Paytm and MobiKwik along with the government’s Unified Payments Interface in the Samsung Pay platform.
Social Camera: Both Galaxy J7 Max & Galaxy J7 Pro smartphones come with Social Camera, our latest
innovation which brings to the consumers a new way of using their smartphone camera by instant sharing, instant editing and instant discovery.
Make for India innovations: Galaxy J series has also been a flagbearer of Samsung’s commitment to Indian consumers. The J series’ ‘Make for India’ innovations such as Ultra Data Saving, S bike mode and S Power Planning have added immense value to J smartphones.
To promote its special Onam offer and connect with the consumers, Samsung has also unveiled a new TVC. Samsung plans to execute the Onam festive bonanza via its wideretail network of more than 3800 partner stores, 40 exclusive stores and 48 service centers across the state of Kerala.