230 views 3 mins 0 comments

SBI Card Bolsters its Super Premium Credit Card Play

In Business
September 05, 2023

SBI Card, India’s largest pure-play credit card issuer, today unveiled new features of its super premium card ‘AURUM’, targeted at C-suite executives and high-net worth individuals. The card now extends enhanced benefits to its users, ranging from introduction of new annual spends-based milestone and welcome benefits to additional international lounge benefits and golf privileges. The introductions add to the bevy of thoughtfully curated benefits offered by AURUM. With these enhancements, AURUM cardholders will now be able to derive benefits of up to worth INR 2 lakh annually, basis their spends.

This by-invitation only credit card is adorned with handpicked features that provide exclusive privileges to the cardholders. AURUM’s thoughtful craftsmanship is reflected in its metallic look with matte black finish as well as the luxury quotient that it delivers to the users. Whether travel, shopping, entertainment or leisure, the card addresses their varied shopping and lifestyle needs while offering an indulgent experience.

According to Abhijit Chakravorty, MD & CEO, SBI Card, “AURUM has been tailored to meet the discerning taste and lifestyle of the globetrotting and high-flying executives who pursue excellence in every aspect of their life. It has become one of the most coveted cards in the super premium segment. Looking at the admiration it has gathered so far, we decided to take the cardholders’ experience a notch higher. All in all, AURUM cardholders can expect a more rewarding, richer, and more luxurious experience.”

AURUM offers unlimited international lounge access to the cardholders, in addition to four international lounge visits for accompanying guests are also enabled now. An epitome of refinement, AURUM offers a sumptuous travel experience along with many special benefits. For instance, the card now offers 1-year Club Mariott membership as a welcome gift. Through this membership, AURUM cardholders can avail discount benefits up to 25% in stay, food and beverages, and spa in over 250 hotels under the Mariott group across Asia Pacific.

While these are some of the newly introduced benefits offered by AURUM, the list does not end here. There are many others that have contributed to making this an enticing product for the most elite. The card’s never-expiring reward points, subscription of reputed digital news platforms, enhanced golf privileges, concierge services, and secretarial access are a few such examples.

The joining and annual membership fee for this remarkable, only by-invitation card is INR 9,999. This fee is reversed on achieving the spends milestone of INR 12 lakh during a card membership year.