SBI General Insurance Spotlights Need for Comprehensive Health Cover Amid Rising Medical Costs

MUMBAI:
SBI General Insurance, one of India’s leading general insurance companies, has announced a new film featuring Pankaj Tripathi in continuation of its campaign ‘Chuniye Bharosa, Apno Sa’. The film highlights the growing need for health insurance in our daily lives and in these uncertain times.

India is witnessing a steady rise in lifestyle-related health concerns and medical inflation, increasing the financial burden on households during emergencies. Recent government data released through the National Statistical Office’s (NSO) 80th round health survey showed that an average hospitalisation in the country now leads to an out-of-pocket expenditure of over ₹34,000 for households, underlining the significant financial burden medical emergencies can create for families despite growing health insurance penetration.

Featuring Pankaj Tripathi, the film is rooted in the realities of everyday life. It vividly reflects the daily hustle, long commutes, demanding workdays, and sacrifices people make to secure a better future for their families. Through an emotional and relatable narrative, the film reminds viewers that while they work tirelessly for their loved ones, they often overlook a key priority protecting the health and financial well-being of their families and securing the future of those who matter most. The campaign reinforces the importance of choosing trusted and adequate health insurance support during uncertain times.

Speaking on this, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our Chuniye Bharosa, Apno Sa campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.”

Health insurance today is evolving beyond emergency financial support to become an important pillar of long-term healthcare and financial preparedness for families. Planning ahead through adequate health coverage can often help families navigate medical uncertainties more confidently while reducing financial strain during emergencies.

SBI General Insurance continues to offer customer-centric health insurance solutions designed to support individuals and families with comprehensive coverage and flexible benefits. Its recently launched Health Alpha plan offers customisable coverage options, cashless hospitalisation across an extensive hospital network, preventive healthcare benefits, coverage for modern treatments, and seamless claims assistance, helping customers choose protection suited to their evolving healthcare needs.