Private Insurer, Shriram Life Insurance Company has increased the suite of services offered on its mobile application “ShriMithra” with the aim to increase the speed and ease of services provided to its customers. The initiative is in line with the company’s focus on strengthening the digital service options provided to its customers.
The last year has seen an increased adoption of the mobile application in the rural segments. The total downloads for the application have increased to over 1,30,000 with over 40% logins from the rural customer segment.
Casparus Kromhout, MD & CEO, Shriram Life Insurance said, “Most of Shriram Life’s customers reside in the rural areas or Tier III/IV towns. These customers normally would need to travel some distance to the nearest branch for financial services causing discomfort which was heightened by the movement restrictions during the current times. However, we have witnessed an increase in the adoption of digital technology for business and services in our segment. Our mobile application ‘ShriMithra’ is envisioned to become a ‘service branch’ in the hands of our customers ensuring that they do not need to move out for basic service requirements.”
The mobile application was launched in September 2019 with 13 services offered on the platform which was the highest number of services offered by an insurer on a mobile application. Today, Shriram Life Insurance continues to lead the industry on that front expanding to 23 services currently offered on the fingertips of its customers and with plans to increase the service suite to 26 shortly. Customers can now pay renewal premium through several digital modes available, request policy status, request changes to policy where applicable, update their contact details amongst various other service options available.