Tata Motors in Kerala Witnesses an Increase of 34% in Rural Sales for EVs

KOCHI:
Tata Motors, India’s leading automobile manufacturer and the pioneer of India’s EV evolution, continues to exhibit significant growth across the state of Kerala with a market share of 85% in YTD -CY23. The portfolio is witnessing increased acceptance in rural areas, with a 34% growth (April 2023). This growth is attributed to increased awareness of EVs, expanding charging infrastructure, around 293 stations located at strategically placed locations in various cities and along key highways. In addition, strong growing network of 106 sales outlets and 22 Tata Authorized Service Setups across the state and positive word of mouth from existing customers has enabled faster adoption.

Tiago.ev – the latest entrant in Tata Motors’ EV portfolio, democratized EVs and was further taken to newer cities in India. It became the fastest booked EV, reaching the 20,000 bookings mark in just two days and was the Fastest EV to deliver 10,000 units in less than four months. Tata Motors also saw an increase in women buyers as against the industry average by 2x, who currently make up 24% of Tiago.ev sales, while around 25% buyers were first time car buyers who have directly bought an EV before an ICE car. The Tiago.ev contributes to over 35% of Tiago brand sales.

Tata Motors recently upgraded the Nexon EV MAX XZ+ LUX with a superior and high tech feature upgrade. This top of the line variant of the MAX boasts of a 26.03 cm (10.25 inch) Touchscreen Infotainment system by HARMAN, high resolution (1920X720) High Definition (HD) display with slick response, Android Auto™ & Apple Carplay™ over WiFi, High Definition Rear View Camera, Heightened audio performance with sharp notes & extended Bass performance, Voice assistant in 6 languages, 180+ voice commands in six languages (English, Hindi, Bengali, Tamil, Telugu, Marathi), along with a new User Interface (UI).

Inching closer to the 50,000 units sales mark and covering approximately 800 million kilometers on the back of the reliable Ziptron technology, the Nexon EV is India’s #1 electric vehicle and currently holds 26 records including the Fastest EV to complete the Kashmir to Kanyakumari, 4000km in under 4 days. It has been the forerunner in Tata Motors’ electrification drive and has successfully cemented its place as the best-selling EV in India. The Nexon EV contributes to over 15% of Nexon brand sales.

Further, to accelerate the adoption of EVs in India, Tata Motors also introduced a holistic e-mobility ecosystem “Tata uniEVerse” to closely leverage the strengths and experience of other Tata Group companies to create a viable EV environment. Powered by Tata uniEVerse, consumers will have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.