TVS Motor Company Champions Road Safety with TVS RONIN’s ‘The Art of Protection’ Campaign

NOIDA: 

TVS Motor Company (TVSM), a global leader in the two and three-wheeler segment, reinforced its commitment to road safety this Children’s Day, with TVS RONIN’s “The Art of Protection,” initiative at KidZania, Noida, between November 14–16, 2025. Designed to inspire future riders, TVS Motor has consistently been at the forefront of placing safety at the heart of its rider engagement and community initiatives.This event offered immersive, hands-on activities that empowered children to understand road safety through a fun, culturally rooted lens.

Since its launch in 2023, the TVS Racing x KidZania India experience centres have empowered over 258K young participants and their parents with early awareness, and values rooted in safe and responsible riding. On Children’s Day, TVS RONIN hosted an engaging, first-of-its-kind workshop at the Kidzania, Noida premises which empowered more than 10,000 children and their parents. A major highlight of the event being the vibrant TVS RONIN Art Gallery, showcasing helmets adorned with Indian folk-art styles from across the country, each transforming a symbol of safety into a canvas of culture and creativity.

Children also stepped into the role of young creators through a dedicated helmet-painting competition, where they designed their own “The Art of Protection” masterpieces using specially crafted kid-friendly helmets. The experience was further elevated through a series of immersive engagements, including a World of TVS RONIN display, a collaborative canvas-wall activity, interactive games like spin the wheel and thematic quizzes for kids and parents, along with a special ‘TVS RONIN Little Artists’ social media contest. Together, these activities brought safety, expression, and excitement to life in a memorable, hands-on format.

Speaking at the event, Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “At TVS Motor, we firmly believe that awareness is the foundation of true road safety, and with this initiative, our goal is to inspire a new generation that sees protection, responsibility, and empathy as essential values both on and off the road. Through ‘The Art of Protection’ campaign, we are proud to strengthen our partnership with KidZania while celebrating the little artist within every child – reflecting TVS RONIN’s commitment to nurturing creativity, self-expression, and responsible riding among future generations.”

In 2023, TVS Motor Company partnered with KidZania to launch a first-of-its-kind Road Safety Experience Zone, offering children a safe and engaging environment to learn the fundamentals of responsible motorcycling. This collaboration aims to inculcate the values of road safety from an early age, fostering discipline, responsibility, and awareness among future riders.