The third edition of TVS Motosoul – the flagship motorcycle festival by TVS Motor Company – concluded successfully in Goa today. Two days filled with fun; revving and exhilarating events. This edition of the festival saw thousands of motorcycle enthusiasts participate in the festival. Day 2 marked the unveiling of the new TVS Apache RTR 160 4V, one of the most powerful motorcycles in the 160cc segment. It has dual channel ABS and Voice Assist. This is in line with TVS Motor’s commitment to safety while experiencing the joy of riding a motorcycle.
The other important announcement at the festival was the extension of TVS Motor and Petronas’ collaboration for the next season. The focus of the partnership will also be on introducing co-branded merchandise that aligns with the values and identity of both the brands. TVS Motor entered into a partnership with Petronas in 2022 – an alliance that saw the progressive energy company become the partner of TVS Racing – India’s first factory racing team rebranded as Petronas TVS Racing.
Commenting on events of day 2, Vimal Sumbly, Head Business – Premium, TVS Motor Company said, “TVS Motosoul is a platform that offers a complete range of motorcycling experience aligned to the varied interests of the biking community. It brings together riders, customers, enthusiasts, music lovers. The event has always stayed true to the TVS commitment of innovation and pushing boundaries. The last two days have been memorable and we are happy to be catalysts to a festival that actually belongs to the motorcycling community.”
TVS Apache RTR 160 4V with Dual Channel ABS and Voice Assist
TVS Apache built out of TVS Racing through the track to road concept has created the best-in-segment performance, technology, riding dynamics and safety. This new variant will be available in an all new Lightening Blue colour and Matte Black colour. Both colours will feature sporty red alloy wheels, and is priced at Rs 1,34,990 (ex-showroom Tamil Nadu).
Extension of partnership with Petronas
TVS Motor Company is extending its partnership with Petronas. The Petronas TVS Racing association has completed 2 seasons with 80% wins across different race formats in India. The partnership will now also focus on introducing co-branded merchandise that aligns with the values and identity of both brands. T-shirts, sweatshirts, caps, shirts and bags, all co-branded will shortly be available.