• Food

    • Wipro Brahmins Expands Foods Portfolio with Launch of Millets Range

    By on July 7, 2026

    KOCHI:
    Wipro Brahmins, part of Wipro Consumer Care & Lighting’s Foods business, has announced the launch of the Brahmins Millets Range as part of its expansion in the staples category, responding to growing consumer interest in healthier and more mindful food choices.

    While millets are increasingly recognized for their nutritional benefits, taste continues to be a key barrier to wider adoption. Many consumers perceive millets as less appealing than familiar staples such as rice and wheat due to their distinct flavour profile and bitter aftertaste. Addressing this challenge, Brahmins has developed a distinctive roasting process that enhances the natural flavour of the grains while eliminating bitterness, making millets a tastier and more enjoyable choice for everyday meals.

    Iscea

    more recommended stories