Gauhar Khan Unveil Femilift and Soprano ICE Platinum

NEW DELHI:
Alma Lasers a global innovator of laser, light-based, radio-frequency and ultrasound solutions for the aesthetic and surgical markets, today, announced the launch of two new powerful and advanced products – Alma FemiLift and Alma Soprano ICE Platinum, solutions for better feminine life and superior aesthetics. The unveiling was done by Bollywood actress and company brand ambassador, Gauhar Khan, who spoke about the problems faced by women of various age groups and how the new Alma Laser products can effectively address them. The launch event was attended by leading gynecologists, dermatologists and cosmetologist of the city.
Alma FemiLift is a non- invasive, non- surgical, painless and quick vaginal laser procedure which uses a CO2 pixel laser technology that stimulates the production of collagen and elastin. It treats and improves the symptoms of stress urinary incontinence (leakage of urine when coughing, sneezing, exercising) and vaginal laxity, enhancing the quality of the sexual practice. Lifecycle processes such as childbirth, hormonal changes that accompany aging and severe weight fluctuations can overstretch vaginal tissue, damage the pelvic floor, damage collagen and alter the mucosal tone of the vaginal wall. These anatomical changes often lead to symptoms which can negatively affect women’s quality of life and prevent them from carrying out a normal lifestyle. FemiLift offers an unmatched yet simple and quick treatment solution that restores the mucosal quality of the vaginal walls and enhances the sensitivity of vaginal tissue, helping women lead a better life. Alma is the first company to introduce non-invasive feminine rejuvenation technology in India.
Alma Soprano ICE Platinum combines the power of 3 technologies to remove unwanted hair at three levels and provide the most complete and effective best in class hair removal solution for all skin tones and hair types. The continuous struggle to remove unwanted hair can be a lifelong battle. From traditional methods like waxing to advanced approaches like laser treatment, achieving permanent hair reduction remains a challenge, with long, painful treatments at worst and temporary results at best. With Alma Lasers’ Soprano ICE Platinum, whether you have light, dark or tanned skin, coarse or fine hair, you have one thing less to worry about. Soprano ICE Platinum targets unwanted hair at multiple levels and on any area of the body including hard to reach areas such as ear, neck and bikini lines, for optimal results, with effective hair removal that’s safe, quick and best of all, painless.
Soumen Dutta, Managing Director, Alma Medical India and SAARC Operations said, “In our two years of presence in the country we have received a very encouraging response from the Indian market including leading dermatologists and cosmetologists. This is testimony to the ground breaking products that we have been successfully introducing, thanks to our robust R&D centre. The 2 new products – FemiLift and Soprano ICE Platinum reiterate our commitment to deliver a better quality of life to our esteemed consumers. Alma FemiLift is a unique product that addresses lesser talked about but widely prevalent problems like stress urinary incontinence, UTIs, vaginal dryness and laxity thus restoring women’s confidence and also improvising their sexual wellbeing through a quick and non-invasive safe procedure. Alma Soprano ICE Platinum on the other hand, is a powerful and first of its kind of product that provides the most complete and effective hair removal solution for all skin tones and hair types by blending 3 technologies in one. We are confident that both the products will provide unmatched service and set new benchmarks.”
On the sidelines of the launch, Eyal Buchbinder, Global Director, Business Development, Alma Lasers,commented, “India is an important market for us. The market is growing fast and there are a lot of opportunities. Growing middle class, largest population of young aspirational professionals, increasing disposable incomes are a few contributory factors. US & China are biggest markets for us. While US aesthetic market is growing at 5-7%, in China we enjoy 25% market share and India is growing at a robust 25-30%. At present we are working with close to 500 aesthetic dermatologists out of 7000 practicing in the country. Growth of organized beauty chains like Kaya have given additional impetus.”
“As regards feminine rejuvenations, stress urinary incontinence alone is a US $ 9bn industry growing at over 9% in Asian countries. With close to 49 mn literate females over the age of 25 living in Urban India scope is immense,” added Buchbinder.