Muthoot FinCorp Launches Superwoman Campaign

KOCHI:
Muthoot FinCorp Limited (MFL), the flagship company of 137-year-old Muthoot Pappachan Group (Muthoot Blue) and one of the leading NBFCs in India has announced one of its kind campaigns, “Muthoot FinCorp Superwoman” to recognize and appreciate the women entrepreneurs whose contribution go unnoticed especially in the Tier 2 or 3 cities across the country. The campaign initially has women customers of MFL being featured on their social media pages (Facebook, Instagram, LinkedIn & X), and the entries are open where the viewers/users can comment or share stories about their neighborhood Superwoman who is an entrepreneur in their locality under these posts, or mail to publicrelations@muthoot.com.

“Muthoot FinCorp has always been at the forefront when it comes to women empowerment. We have over 22000 employees of which more than 9000 are
women that constitutes to 42% of the total workforce at MFL, and with more than 40% women customers, we are constantly innovating ways to ensure financial inclusion of the women community across India. The initiative seeks to shine a light on the remarkable achievements of women who have quietly carved out success stories in their respective localities, the much deserved yet the unheard”, said Shaji Varghese, CEO – Muthoot FinCorp Limited.

The campaign is not merely about celebrating those who have already achieved fame and recognition, but rather about uncovering and applauding the unsung heroes whose resilience and determination inspire us all. The culmination of the campaign is slated for June, with approximately 30 deserving women entrepreneurs set to be showcased to the world. In addition to sharing their inspiring stories, Muthoot FinCorp plans to honor these Superwomen with token of appreciation and certificates, affirming their status as beacons of inspiration and resilience.

While embarking on this journey to celebrate the unsung heroes of India’s entrepreneurial landscape, Muthoot FinCorp invites individuals to join them in recognizing and celebrating the extraordinary achievements of women entrepreneurs across the nation.