PhonePe SmartSpeakers Rope in Mammootty

KOCHI: PhonePe, today announced the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the legendary Indian actor, Mammooty. This new feature will allow PhonePe SmartSpeakers to validate customer payments in Kerala film industry’s iconic actor Mammooty’s distinct voice, in both Malayalam and English across India.

The PhonePe SmartSpeaker was launched a year ago, and since then, more than 4.8 million devices
have been used by merchant partners across 90% of the postal codes in the country. On average,
PhonePe SmartSpeakers validate 5.8 crore monthly transactions in Kerala, demonstrating its widespread
adoption in the state. Using famous celebrity voices from different regions will make the payment
experience for customers as well as merchants even more interactive.

Speaking on this new and distinctive offering, Yuvraj Singh Shekhawat, Chief Business Officer –
Merchant Business at PhonePe said, “Our extensive network of over 3.8+ crore merchants is spread
across different regions in India, each with its unique linguistic needs for payment validation. Through
partnerships with various renowned celebrities, we are adapting and tailoring our services to meet such
distinct needs of our merchants in a creative way. This ensures the efficient use of our devices while also
boosting the appeal of the PhonePe SmartSpeaker among both merchants and customers.”

Here’s a step-by-step guide on how merchants can enable this new feature from their PhonePe for
Business app.

1) Open the PhonePe for Business App
2) Go to the SmartSpeaker section on the home screen
3) Under ‘My SmartSpeaker’, click on ‘SmartSpeaker Voice’
4) Choose the desired celebrity’s voice in the preferred language
5) Click on ‘Confirm’ to activate the voice
6) The device gets rebooted with the updated language in the chosen celebrity’s voice within a few
hours

PhonePe also recently launched the celebrity voice feature on its SmartSpeakers in collaboration with
the iconic Indian actor, . Amitabh Bachchan in Hindi and English with plans to roll this out in more
languages in the future. Some of the other features that make PhonePe SmartSpeakers stand out in the
market include portability, a best-in-class battery, great audio clarity even in the noisiest of
environments, and the compact and versatile form factor which allows merchants to use it even in the
most congested counter spaces. Earlier merchants using feature phones relied heavily on SMS, but now
with the PhonePe SmartSpeakers, their payment validation experience has been significantly eased.
PhonePe SmartSpeakers provide voice payment notifications in multiple Indian languages, with up to 4 days of battery life, dedicated data connectivity, a dedicated battery level LED indicator for ease of use,
audio alerts for low battery levels, and a dedicated replay button for the last transaction.