Alice Blue has witnessed robust growth among its customer base and corresponding investment in the stock markets. The company has seen a noteworthy in the number of new Demat accounts opened signaling the onboarding of new customers. New Demat accounts opened in FY 2019 increased by around 300% compared to FY 2018. The growth continued from FY 2019 at about 240% in FY 2020. Similarly, in FY21 as well with an overall increase of 70% YoY in the total clients at Alice Blue.
During the first quarter of 2022, Alice Blue has seen an addition of 20% new customers compared to the same period last year. During the same period, the company has seen an increase of 11.83% in investments made in Natural Gas & Crude Oil.
Sidhavelayutham, Founder & CEO, Alice Blue said, “We have seen a healthy growth of clients and corresponding investment portfolios in the present quarter compared to last year. Our client-centric solutions and bouquet of investment tools have helped us garner new clients at an accelerated phase. With a flurry of high-profile IPOs that are lined up over the next two quarters we are confident of further addition of new customers over the next few months.”
Last year, Alice Blue launched the Freedom 15 plan which has been a game-changer in the industry. Here customers are charged only ₹15 for Intraday and F&O Trading, which helps traders save a fortune on brokerage fees, especially in the derivative segment.
NSE awarded Alice Blue as one of the Top 3 contributors in the Equity Derivative Segment in the Southern Region.